Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,046 Reviews

Top Questions See all 191 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (24046)
Q&A (191)
Media (416)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jennifer W.
Bowie, MD
52 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Definitely my favorite store to buy makeup! As someone who is completely addicted to makeup and buys WAY too much of it, I really appreciate the rewards system they have. Unlike sephora, ulta has both high end and drug store makeup so it's like the best of both worlds when you walk in there!
Sue W.
170 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I usually go to Ulta if I can't find some high-end brands in Sephora. You aren't able to test as many products as in Sephora (or get sizable free samples), but the displays are neater and there is more walking space. I recommend shopping here if you're looking for a more relaxed experience.
Elizabeth T.
Fruitport, MI
35 reviews
If you're looking for quality makeup, go to Ulta. Unfortunately, they are a bit pricey. I believe they sell Daisy by Marc Jacobs for around $100 while Sam's Club sells it for around $70. But that's the difference with shopping wholesale. They have a decent selection, but they could have broader choices.
Vivian K.
16 reviews
Ulta is a great place for beauty products in general. It ranges from high end to affordable products so there is bound to be something there for everyone. The shop is usually very organized and the employees are always really helpful. I've gotten several products recommended by employees at Ulta and have loved all of them.
Courtney w.
Fresno, CA
224 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I shop at ulta often. I usually get my urban decay eyeshadow, my shampoo and conditioner, and other beauty and makeup products there. They have great sales and a rewards card that you are able to redeem points on the get free things or money off. It's my one stop shop when it comes to beauty products
CHAKANA M.
Los Angeles, CA
76 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I appreciate the Ulta Beauty store because have sales and coupons frequently. Although I live Sephora the only times you see sales is online. I just started going to Ulta and I don't know what took me so long. I have been watching a lot of vloggers and they always talk about Ulta having things on sale.
Isabella S.
23 reviews
Ulta it is an amazing retailer. They have high-end drugstore and the employees are amazing. The high inside is not the most affordable depending on what you purchase. They also have a drugstore side which is a little more affordable but drugstore make up these days is getting pretty pricey. Overall it's a great store and I definitely recommend you check it out if you have it in your area.
Lea M.
11 reviews
The Ulta by me is great but theres a store about an hour away, Wilmington NC that is amazing. The manager in there is great! I needed some lipgloss help and she helped me right away even though the store was swamped. I always go there for new makeup i want or just to poke around at whats new
Cait M.
Waveland, MS
10 reviews
Ulta is a more accessible Sephora. There's one in just about every neighborhood and the quality of the products from makeup to hair is great. Their staff isn't as welcoming as Sephora's but it's a one stop shop. I love shopping at Ulta and make a stop about once a month for beauty products.
Melani G.
Doral, FL
60 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love Ulta.
I bue here the drugstore brands and high range.
I am fascinated by how varied the store is and I am fascinated by its promotions.
Super recommended.

Me encanta Ulta.
Encuentro las marcas drugstore y de alta gama.
Me fascina lo variada que está la tienda y me fascinan sus promociones.
Súper recomendada.
Crystal C.
Santa Rosa, CA
24 reviews
What's your experience been like with the staff at Ulta stores?
Mia S.
Ellabell, GA
113 reviews
Does anyone else feel that Ulta's personal line of eye shadows are useless?
Brittany A.
Hammond, LA
47 reviews
Whats the best makeup to buy at Ulta?
Jessica D.
Elizabethtown, Pa
111 reviews
Does Ulta have any good Ulta brand items?
Leea S.
Scranton, PA
174 reviews
Is this just a store that sells cosmetics or is it a brand of cosmetics?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us