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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,035 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24035)
Q&A (190)
Media (415)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Angelina S.
18 reviews
I also love also because they have a variety of things there you are looking for something in Pacific you will find it there their prices are better than that for us but I still love my Sephora and Ulta I highly recommend Ulta because like I said he can find anything you want there and I love your products and hair care
Victoria Q.
Somerville, MA
57 reviews
Sephora is great and all, but Ulta wins hands down due to their great rewards program where you get actual cash to spend on products (instead of just samples / the occasional full size product). I usually just order online, but will occasionally brave the store to go to the salon. Be warned: shipping is sometimes slow.
Marisa R.
317 reviews
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Beauty Junkie Expert
Level 4
I love Ulta! I have found brands and products here that Sephora doesn't carry. I haven't bought enough to actually benefit from their rewards program, but I heard that is awesome. I've never used Ulta branded products but from what i've seen, some are just as good as higher end brands. The prices are also similar to Sephora.
Megan R.
Greenacres, FL
92 reviews
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Beauty Junkie Expert
Level 2
I love Ulta! they have the best rewards programs and often do good deals as well. Their app is a must have. They have a good mix of high end and drug store products. Their return policy is not good without a receipt and their customer service online could be a lot better, but I do shop here the most often for makeup
Lauryn N.
Oak Ridge, TN
52 reviews
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Beauty Junkie Expert
Level 2
Ulta is my favorite place to go when I want to browse high end but also pick up low end products at the same time. It's nice to be able to do both in one trip! I've ordered several times from the website and have found it a breeze. I think their points to dollars reward system is the best in its class!
Michelle B.
Fort Wayne, IN
12 reviews
I don't shop here often but I like that you can return a product if it is the wrong color choice. I like that they have sales and coupons. I also purchase my shampoo and conditioner here during their liter sales. I will probably be purchasing more of my beauty supplies from them in the future.
Brandy D.
417 reviews
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Beauty Junkie Expert
Level 5
The Ulta closest to me, I can't stand going into that store. They are so rude and no help whatsoever. They never have what I need or want in stock. I have ask employees questions and they just stare at me not knowing anything. Lord help if you ask for a sample of something. They are super stingy..
Kathlyn Karla A.
San Jose, CA
30 reviews
Honestly, best place ever to get a mix of high-end and drugstore make up without the hectic shoppers crowding around areas of your interest. It's calm and it's a perfect setting for workers to help you. BUT most of the time, only when you ask for it is when you can get some legit help. Overall, best place to go to if you wanna avoid long lines and over-crowded stores!
I recently got a membership here with Ulta. It's amazing!!! They have tons of name brand beauty products and if u sign up for a membership you can get a ton of points, rewards, and more. I love all the products they sell and all the workers are very nice and helpful. It's also the only store that sells the BH cosmetics carli bybel pallete which is the main reason I went to Ulta in the first place then, I just fell in love.
Tanya H.
Merrillville, IN
10 reviews
I love Ulta matte makeup primer. I've tried probably 20 brands over the years. On my scale this one ranks just as good as high end primers such as Too Faced& Smashbox. Great results and easier on the pocketbook. I usually stock up at Christmas time and buy 2/get 2 free!
Diana S.
27 reviews
Can I find some specials for makeup?
Roxanne W.
Houston, TX
39 reviews
What do you use Ulta for the most?
Rocio R.
190 reviews
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Beauty Junkie Expert
Level 4
Renee S.
Bronx, NY
13 reviews
Does anyone know if Ulta carries It Cosmetics? I really want to try but I don't know where to find it.
Crystal C.
Santa Rosa, CA
24 reviews
What's your experience been like with the staff at Ulta stores?

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