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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,440 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23440)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Camille C.
Tallahassee, FL
6 reviews
Ulta is the best!! Their Ultamate rewards program offers lots of deals and first looks at new products. They email you every time you buy something and make sure that you enjoyed it. Such a pleasure to shop there!
krystal s.
Tampa, FL
3 reviews
I really love Ulta because the ladies there really helped me find what I was looking for. This was before I knew how to even apply make-up and they helped me every step of the way. They made it really easy for me.
Jessica D.
504 reviews
Really enjoy Ulta. I don't shop there too often only because it's too easy to spend more than I want. Also, I find even if testers are out people still open product which is really gross and ruins it for everyone.
Daniella R.
Tobyhanna, PA
258 reviews
Love love love Ulta! Even more than sephora! It's my favorite go to place for makeup. Depending on what you buy the quality does differ, along with the price range. But I would definitely recommend shopping there.
Jodi S.
261 reviews
I'm a platinum member, so needless to say I shop here a lot. I wish the sales staff at my local stores were as knowledgeable as Sephora. They are still helpful though. Good selection and rewards system. Thumbs up.
Nuri M.
97 reviews
I love the rewards program at Ulta and the fact that they have weekly coupons for your purchases. I just wish they had more high end products like Estee Lauder. Then buying beauty products would be a one job deal.
Kylee N.
Churchville, VA
7 reviews
My absolute favorite store!! When I walk by this store I yell ULTA!!! And my friends have to try to control me so I won't go in there, but I end up going in there anyway. I'm in there for hours and come out broke.
Jillian W.
Charleston, SC
130 reviews
They have a big variety. They are a little pricey when it comes make up that could be found at target or Walmart for cheaper. Quality is good. I like that I am able to return if the makeup doesn't work out for me.
Cierra C.
42 reviews
I love ulta and their rewards program is amazing. They're constantly sending me coupons and they always have some sort of sale going on. They don't have a great variety of makeup brands and they are little pricey.
Brittany H.
Nokesville, VA
14 reviews
Love ULTA! They have the best prices and always have something on sale. They provide information on which products are vegan and no-kill/harm products. The ulta makeup line is also pretty good and very affordable.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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