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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,305 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23305)
Q&A (194)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Meredith M.
64 reviews
I love this store! My hair stylist told me about Ulta and now I'm in-loveI wrongly assumed that everything would be over-priced and just crazy salon brands. BUT I was so wrong! Ulta puts on very good sales and emails and sends you coupons! I just stacked an in-store sale with a coupon to get 3 hair products for only $27! I'm definitely turning into a loyal Ulta shopper, even if the closest Ulta to me is about 35 minutes away!
Tracie C.
Overland Park, KS
52 reviews
Ulta is a one stop shop for all your beauty needs. While they always have great sales (and clearance) in addition to their own store coupons, you can also use manufacturer coupons, which is an added bonus! Their online store is also AMAZING! Either way, you can't go wrong. Great selection of "drugstore" and high end products, knowledgable staff, and awesome customer engagement. The only con? The mens section is sadly lacking.
Kelly W.
Killeen, TX
92 reviews
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Beauty Junkie Expert
Level 4
Ulta is a wonderful store whether you are completely new to makeup or a pro. I really enjoy the amount of variety with price range and brands that they carry. As for the Ulta brand makeup, I would pass. Many drugstore brands they carry are better quality. Also beware of lashes and tools that you can find cheaper elsewhere. It is overall a great stop if you need to stock up or find new products to add in your beauty routine!!
Victoria v.
Taylorsville, KY
12 reviews
Ulta is my Disney land, it's the happiest place on earth. I love make up and even though I don't wear very much I love going into look at new products. The people that work there are so nice and they are always asking me if I need help finding anything and most of the time I take them up on it just because I want to stay up to date on the new make up trends. I highly recommend this store, don't forget to get a rewards card!
Kathleen E.
Atlantic Beach, FL
4 reviews
I love Ulta! This beauty store carries a variety of products from high end make up brands to inexpensive luxuries. Their knowledgeable staff is always there to help you choose a shade of foundation or offer makeup tips and techniques. I also love that there are product testers on shelves so you get a feel for the product or you can see if you are choosing the right shade foundation. There is something for all women at Ulta!
A H.
7 reviews
Love this store! Wish they had more high end brands. That is the only reason I am not giving it all 5 stars. Also, customer service (at least in the store near me) def needs improvement. Not too big a fan of going to the store so I order online and only buy the brands I already trust. That's why I prefer Sephora.... that and also the benefits of being a Vib Rouge. The rewards at Ulta aren't that appealing to me sorry Ulta
Emily S.
32 reviews
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Beauty Junkie Expert
Level 2
Ulta is amazing! I believe their service is stellar, and their organization is on point! I'm in love! The employees (at the one in my city) are quite nice and very helpful. Ulta carries a wide variety of products, including a mix of high end makeup, drugstore makeup, skincare, facial care, bath bombs, hair care, nails, etc. I truly think Ulta is one of the best beauty stores out there. I will definitely shop there again.
Hala Y.
Manassas, VA
18 reviews
I went into Ulta looking for hair clips and found a brand of dry shampoo which I'd never heard of before for under $10.00. what caught my attention with this dry shampoo is that it was brown, so no more fussing with the baby powder in my hair look!! Batista dry shampoos smell amazing and have different colors to match your hair. I fell in LOVE that day! 3 years later and I'm still using the same product. Thank You ULTA!!
Jennifer K.
Newark, NJ
10 reviews
Love this store. I was looking for a product that I wasn't even sure still existed. I told the woman that worked there what it was that I was looking for and what I wanted a product to do for me. She found me exactually what I wanted and I love the product. I did find the store a little expensive but I think that was because it was high quality products. It was definitely worth the expense. I will be shopping there again
Racheal B.
Tonawanda, NY
20 reviews
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Beauty Junkie Expert
Level 3
I love Ulta. But sometimes they are out of everything I am looking for. I must just hit them on the wrong day. But their prices are affordable and you can't beat the selection they offer. And since NYX is one of my go-to brands, their coupons always work. I am also a big fan of their Beauty Days sales because I have been able to stock up on favorites or try out new things I wasn't sure I wanted to spend the money on yet.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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