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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,450 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23450)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kendra P.
81 reviews
I bought the Ulta Miss Fabulous eyeshadow palette. It reminded me of the ABH Modern Renaissance palette. OH MY WAS I IMPRESSED! Highly pigmented, very blendable, and super buttery. Perfect palette for fall and winter.
Amber J.
Jonesboro, AR
14 reviews
I love Ulta! From makeup to hair care they have it all. The ladies at the beauty bar are always knowledgeable and listen to my concerns before trying to sell me product I don't need. It's always a pleasant experience.
Rola B.
Wilmington, DE
37 reviews
I love ulta. I think it's a great store cause you get high end products and you can also find drugstore products here. The one complaint I have is that you can't get samples to try products out before you purchase it.
Annastasia L.
Hoxie, KS
12 reviews
Absolutely love the Urban Decay eyeshadow palette collar with Gwen Stefani! The formula is fabulous- very creamy, glides on easily and blends beautifully. I have created many beautiful looks with just this palette. A+
Jamie E.
Man, WV
154 reviews
A little expensive on some items but they have something for everyone. My favorite "go to" store for all things beauty. I like to just go in and look around to find new products. It's definitely a place I'd recommend!
Olivia F.
Wdm, IA
729 reviews
Ulta has great deals! I feel like some stores are a hit or miss. Some stores are very disorganized and confusing. The people are always very nice though and knowledgeable. I definitely recommend and giving Ulta a try.
Xochild I.
Mount Juliet, TN
2 reviews
Ulta has a very good variety items at a great price. It is a great place to buys gifts because of its variety. The size of the stores are also a plus, because it allows you to browse without bumping into other people.
Ashley D.
216 reviews
I have been shopping at Ulta for years. They have such a great selection of products and knowledgeable sales associates. Plus you can return anything you're not satisfied with for up to 60 days even if you've used it.
Leslie S.
Evans, GA
19 reviews
Great products and easily accessible. They are just a little too much to shop here on a regular basis. Would love for them to lower their prices a little, they are lovely stores and the sales associates are very nice.
Sarah P.
Frankfort, KY
95 reviews
Good price range for everything ! Love the events they have there ! easy to look around and try a lot of new things and lots of great deals throughout the whole store . I shop here a lot it's 5 minutes from my house !
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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