Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,493 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23493)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Logan A.
Lodi, CA
3 reviews
Ulta is amazing. Ultas make up is affordable and is high quality! Ultas make up doesn't affect my pores or give me acne or skin rashes like other make up does. It's really rare to find high quality make up for the prices they have!
Lisa Z.
West Hartford, CT
4 reviews
I love the variety of brands and products they carry. Ulta is my number one go to store for hair, nails, skincare, makeup and more. I love their super fun makeup displays. I recently purchased several holiday gifts there as well.
Jeniece S.
2 reviews
I love ulta with a passion. I need one to come to Canada as soon as possible. I dislike the fact that I have to go to america just to go to this store. If the owners don't want to open a store in Canada, at lease allow shipping!
Devin H.
Elgin, IL
13 reviews
Ulta has a great selection of eyeliners I love using the different eyeliners especially the felt tip liners they are great and I love just strolling through ulta and looking at the selection of makeup and hair products they have
Amy G.
Fallbrook, CA
151 reviews
Ultra usually has the brands and products that I seek. I have not been totally impressed with the in-house Ulta products, but some have pleasantly surprised me. It's really nice to have so many brands and products in one place!
Alejandra P.
Maricopa, AZ
11 reviews
No matter what you're looking for or the amount of money you have you will find it all at Ulta. They have drug store and high end makeup, they have face/body care products and even hair tools. I find my self always going back.!
Jhurmilett D.
13 reviews
This brand takes care of the skin and they do not leave the greasy aspect that others leave, it is special for the skin that tends to have acne, to me in particular sometimes I leave if I do not take care of or leave me makeup
Jordan L.
Readfield , ME
16 reviews
I love ulta, I go there at least once a week. They have such a good variety of brands and products. Plus the staff is always so helpful with any questions that you have and even trying things out on you to see if you like it.
Mackenzie H.
131 reviews
I love ulta i shop here more than I shop at any other cosmetic store. I like how I can purchase drugstore makeup and high end makeup in the same store and in some ultas I can get my hair done or my face done which is awesome!
Sabrina A.
Worcester , MA
81 reviews
Absolutely love the fact ulta sells both high end and drug store products they always have great sales, & the fact they sell hair care as well is even more of a plus . Defiantly will always be one of the main places I shop!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us