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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,497 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23497)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jocelyn L.
Fremont, CA
29 reviews
Ulta has so many great beauty products both high end and more affordable. Their own line of products are extremely affordable, high quality, and cute. However, some of the products are more expensive than if you bought them at another store, such as Walmart.
Alyssa R.
Canyon, TX
3 reviews
I love the affordability of the Ilya brand makeup and I also love that I can buy my high end products there. It makes me happy to walk in that store.
Kailey I.
154 reviews
Ulta is great and usually conveniently located. Also good because they have many drug store products as well.
Bethany B.
Cornelia, GA
20 reviews
Ulta is the place that introduced me to Tarte Amazonia Clay 12-Hour Full Coverage Foundation. This is the only foundation I use now!! If you haven't tried it, you need to!!
Ashley H.
Appalachia, VA
53 reviews
Love almost any product except their mascara. Too clumpy. Makes my lashes stick together and feels terrible
Nargis H.
122 reviews
Let me get started! I have so much to say about it! I am a makeup fanatic and a frequent shopper at this store. Its the absolute best! I'm in LOVE with Ulta and everything about it. I might be a little too obsessed! Ulta is a life changer it definitely changed me into making better makeup choices. Once I walked into the store I did not want to head out and stop purchasing. They have a variety of different products! Endless brands, and types! Their deals are affordable and definetly worth it. They have AMAZING SALES! I love their cometics, fragrance, and skincare. I always come back for more! I've never been let down by this company. Their customer service is very friendly, helpful, and always welcoming. To anyone who has not shopped here before is missing out on alot.
jheilem m.
308 reviews
They even have drugstore brands so you can get points for those as well. I absolutely love the customer service at Ulta. They reply as soon as possible and fix the issue right away. It's never a problem returning an item at a store whether it was bought at another store or online, just as long as you have the receipt of course. Sometimes Ulta gives free gifts along with purchases which is pretty nice in my opinion. I just got a free robe for ordering perfume. Overall, Ulta has been really good to me. Don't forget, you get a birthday gift on your birthday as well! Plus a coupon. Oh, and if you invite someone to sign up for the rewards program and they start using their account- you AND your friend get $10 in credit
Luciane C.
26 reviews
Eu tenho comprado em muitos ULTA muitos em um punhado de diferentes estados e ainda mais cidades e eu raramente tenho uma boa experiência na ULTA. Isso não significa necessariamente que eu tive experiências ruins ... apenas não é bom. Os funcionários não são super experiente e quase parecem ser ativamente evitando falar com os clientes, e quando você finalmente obter um porão de alguém que muitas vezes não cor corresponder-lhe corretamente e sempre culpar a iluminação na loja .... Mas eu acho que você gostaria de colocar boa iluminação em uma loja de cosméticos / beleza.
Mathilde W.
9 reviews
What I really love about ultra, and probably what everyone else likes as well, is the variety in brands that they stock. I remember traveling in the us, and visiting eevery ulta I saw. And I was always just as surprised when I saw the brands that they stocked (even though I had been to multiple ultas before). They also stock really famous brands, and brands that don't get enough attention, which I love. The only negative thing I have to say is the fact that the online store doesn't ship to Norway, which is negative when you live in Norway.
Diana R.
11 reviews
I frequently shop at ULTA. I haven't had any problem with their eye shadows which is one of my 3 frequented items, the other 2 being eyeliner and mascara. I love everything I've gotten from ULTA so far and have had no problems with the cosmetics purchased from the store. One of my definitely favorite shadow quads is the smokey eye one. Its easy to use and I've had it for over a year, even though I frequently wear a smokey eye. :) I would definitely recommend ULTA, but in person so that you at least have some idea of what you're getting.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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