Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,359 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23359)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Chezney P.
9 reviews
Ulta is always a fun shopping experience. I do tend to choose Sephora over Ulta for my high quality make up products, but for everything else Ulta is better. Ulta has many adorable options. I will continue to shop here.
Shannon R.
Houma, LA
46 reviews
Ulta is a great place to get popular items at a great price. I recently purchased items online and they shipped quickly. When there is a product that usually requires a subscription, Ulta usually has it commitment free.
Anaeka  C.
22 reviews
I love the variety of products ULTA carries! Their employees are usually helpful and never overbearing. I recently saw a few men working at the store close to where I live and I felt even better about shopping at ULTA!
Lila F.
Port St Lucie, FL
180 reviews
Badge Icon
Beauty Junkie Expert
Level 4
One of my favorite stores! High end and drugstore all under one roof. Always coupons to use and the rewards program is amazing! The staff is always helpful. I've been to the salon a few times as well, highly recommend!
Mia M.
55 reviews
Ulta is my go to store I love that you can get drugstore products and high end as well!! It's very close by another reason I love it! Always have to leave with something it's great quality products and lots of variety!
Sara U.
Foley, AL
84 reviews
I don't feel like the store is easy to navigate my way around. It takes me forever to find what I'm looking for without help. However I did have a sales associate help and we found it in no time. Good customer service!
Leslie M.
Oceanside, CA
17 reviews
I love this store it has everything you will need . Customer service is great the girls are very helpful there is good quality . The shopping experience is great I would recommend anyone to go there you won't regret it
Lauren S.
Winchester, KY
12 reviews
I'd been using a sulfate free shampoo for years when they changed the formula. Went to Ulta based on a recommendation and loved that I had more sulfate free options than the big box store, and I found a product I love!
Kerri B.
90 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love Ulta. I go there all the time and spend all my money!! Lol. They have great sales and I love getting points for my purchases to get money off my purchases. It has helped me save some money on big items I wanted.
Emily F.
Pikesville, MD
8 reviews
It is great. They have so many different products, not only makeup, but hair products, nail products and other helpful things. It is very affordable and great quality. I will shop there again and recommend to everyone.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us