Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,441 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23441)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Abigail C.
North Hollywood, CA
5 reviews
This store is one of the best places to buy make up because they have the best prices and I always found discounts
Lauren S.
Staten Island, NY
5 reviews
amazing products and amazing customer service. they really know what they're talking about when trying to sell a product.
Kaitlyn J.
New Windsor, NY
764 reviews
I love the variety they carry everything from drug store brands to more high end stuff. So I can save when I want to save and splurge when I wan to splurge. You can always find a coupon and great deals in store and online.
Sheila G.
West Allis, WI
40 reviews
ulta has a wide variety of products not only for make-up but also for hair i like how they also have selections that are more affordable.
Brenda R.
Darien, GA
10 reviews
This store and their selection of products are amazing! The representatives working in the store are very helpful. The prices are very competitive with other local stores. The quality of the products they sell are excellent. I would definitely recommend this store for your beauty needs
Kayla M.
Tuscaloosa, AL
21 reviews
Ulta has EVERYTHING that a girl could possibly need! Love going in there and pampering myself but I also go to ulta when I need a quick gift for my mother and sisters!
Miranda S.
Marlborough, MA
91 reviews
This is my #1 go to store because it has everything i could want. I get all of my make up needs and hair needs in one place. I can spend hours looking and trying all the fun products.
Cheyanne Z.
Falcon Hgts, MN
54 reviews
Lovely and helpful ladies. Offer assistance, free color matching, and samples to those who don't want to drop a ton of money before seeing how it looks.
Paige J.
Fayetteville, NC
105 reviews
Great store with a mix of low to high end beauty products. You can find brands like NYX and CoverGirl or ABH and Nars. They have an awesome loyalty program and offer sales all the time.
Hailee C.
Port Huron, MI
21 reviews
I have been in Ultra a few times and bought the Murad facial. Even though they are extremely expensive but I love it
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us