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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,424 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23424)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Carie W.
Boone, NC
6 reviews
this is where I religiously buy my makeup! every Ulta I have ever been to the staff have been super helpful and never once came off rude...like at a certain other store we all buy makeup from. I have never had any issues with Ulta and will always promote them and refer friends
Nicole P.
Oshkosh, WI
41 reviews
I love that you can get drugstore prices and drugstore brands as well as high quality products. This store has a lot to offer. You can sample all sorts of makeup and there is also a hair salon in there. I always buy my shampoo from here.
harley l.
Andrews, SC
2 reviews
ulta has to be one of my favorite stores to shop in , because of their wide variety of products and amazing service
Heather M.
Temple, GA
95 reviews
Generally dissapointed in Ulta. One store specifically has discouraged me to the point that I will only shop online. Good selection of cosmetics at all price points. Salon staff has always been great. Had the poor customer service been addressed by a corporate email rather than ignored I would have rated them higher
Taylor D.
Rohnert Park, CA
73 reviews
I love this store!! I love that, unlike Sephora, they have drugstore products and a wider variety of beauty necessities! The store is very organized! PLUS they carry Tarte Shape Tape Concealer gahhh!
Rachel P.
98 reviews
Ulta has it all when it comes to beauty care. They offer a wide range of products and have a friendly and helpful staff!
Melissa H.
Greensboro, NC
10 reviews
While the prices are a little expensive, the quality of the products and the variety of items that are sold at Ulta make this a fantastic place to shop. I love to buy my specialty colored hair dyes there. I would recommend shopping there and signing up for the sales flyers.
Lisa M.
Mayfield Hts, OH
60 reviews
Ulta is my go to beauty store. I love that not only can you find the name brand stuff like bareMinerals you can also get the drug store brands. I always find something new when I'm in there. They always have good sales too.
Bethanny S.
Spring Hill, TN
12 reviews
Everyone is awesome and helpful at ultra and I always come out with more and feeling good about the products.
Trisha P.
Anchorage, AK
14 reviews
Ulta is my go to for all makeup hair care skin care or beauty needs. They have a great staff that will help you find all great things
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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