Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,283 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23283)
Q&A (194)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Abigail W.
Brooksville, FL
5 reviews
Their makuo is such great quality and it lasts a lotnlomger ran anyother that I have tried
Tiffany E.
Billings, MT
13 reviews
Love everything in the store, the formula is on point. Definitely my favorite stoore. It is a definite must have in your collection!
Lee W.
Louisville, KY
198 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I've only recently started going to ULTA, but it has become my go to for all things beauty and care. I love that they have the high end brands and the drug store bands so it is a nice one stop shop. The biggest issue I've noticed is that the checkout line is always long, so its not ideal when you're in a hurry - otherwise, highly recommend!
Shamara H.
9 reviews
I love the fact that there is a drugstore section and a high end section! It helps to decide on how much you would like to spend. I do wish they had more high end makeup, it's like they have a few select brands but if you want a certain one you'll have to check Sephora for it. Other than that this store is amazing
Lisa M.
Easley, SC
20 reviews
Great customer service and almost always have what I need in stock. I don't go there a lot because I don't have one as close to me as others.
Kaila H.
Warren, OH
8 reviews
Ulta is an amazing store! They have everything from drug store brands to high end brands. They have skin care, make up, hair products, and everything in between. Whenever I go in, I'm always greeted and asked if I need any help which makes for a super comfortable environment! It's a great place to shop, especially if you want to try new things but aren't sure where to start.
Rebecah C.
Tulsa, OK
10 reviews
I love going into ulta, the people there are friendly and amazing makeup selection to choose from.
Kelly A.
Fairview, PA
48 reviews
Great store - they were very useful and helpful while I was choosing out the products I needed. The girls were very nice
There's an ulta right down the street from me and I live there. I love that they all brands there! The brow bar is my favorite place to be.
Tasnim S.
GAINESVILLE, FL
79 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Great place to shop for beauty and have salon service. I shop there a lot, it's the place you can get both high end and drug store makeup. The rewards program is one of the best, every dollar you spend you get point towards dollars of your next purchase and they also offer gifts with purchase and deals on products from time to time.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us