Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Miranda R.
6 reviews
Great place to start out shopping for make up! Helpful staff and they definitely do a good job on make overs! They have about anything for skin and hair and make up care! Great products! Everyone should take a trip there!
Amy M.
Charlotte, NC
5 reviews
I love going to ulta to shop for all my hair products. They have such wide selection of hair products you can choose from! I have really curly hair and Ulta has all the really good products that keep my hair looking good!
Emily W.
San Diego
6 reviews
Ulta is definitely my favorite beauty supply store! It has a wide variety of everything you could imagine. The expensive beauty products, as well as the more affordable ones. Ulta is the place to go if you want a variety!
Rachel B.
Cincinnati, OH
95 reviews
i love love love ulta, not only can you find quality makeup brands but you can also find cheaper options that are amazing, my favorite is NYX! you also can get hair products, skin products, and many other things! love it
Mara A.
Fairfield, CA
6 reviews
Ulta has everything from hair care, makeup, and everything you need all in one store. I shop here for everything. They have makeup brands that are really high quality. Would recommend to anyone who loves beauty products.
Sam G.
Williston, ND
1 review
Love this store! We finally got one in minot ND. Otherwise i had to oder online! Its so much nicer to be able to go in and look at products rather then just on a screen! And always walk away spending more then i mean to!
Jessica M.
Cedar Park, TX
13 reviews
Love Ilya! Took my sister recently who had never worn makeup before (35yrs old!). We were in heaven. The staff was super helpful too. We were able to look at every beauty need imagineable & get recommendation + haircuts!
Ja'mesia M.
Tuscaloosa, AL
31 reviews
I love this store so much. This is the main store I buy all my products from. I love their rewards program. They also carry everything from drugstore products to high end products. Most of the time they have coupons too.
Philicia S.
Pelham, AL
70 reviews
I just ordered a lot of items for Christmas from ulta! They're great even when purchasing online! I ordered about a 20+ item order and it was here within 3 work days! I am so happy they shipped fast enough for Christmas!
Jennifer F.
Mount Sterling, OH
4 reviews
Ulta has everything! From Clinique to BECCA to NYX, all the basics are covered. There are a few coveted brands like MAC and Estee that you won't find here. The Ulta brand is super affordable and their products are great!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us