Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,348 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23348)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Sarah W.
Anderson, SC
215 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Great store with a salon built in store makes for an easy one stop shop. Even their products are great
Jeanny M.
Orem, Ut
199 reviews
I love the ULTA store because they carry both higher end products as well as drugstore products. On the other hand, I'm not a big fan of Ulta products. They're usually pretty cheap and they just don't hold up nearly as well as equivalent drugstore products.
Tami D.
Ashville, OH
10 reviews
I went to ulta to find a product that would help reduce the red appearance, not only did the sales rep give me different options, she also showed me how to apply the product and what to do if I didn't see the results she promised. I shop here at least once a month!
Yahayra V.
214 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Similar to Sephora, I love shopping at Ulta! There are always great higher quality products to be found here. The range of brands and products themselves is great and I haven't had a bad experience there.
ramelia j.
Mooresville, NC
370 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love ULTA. I ended up at ULTA because they didn't have a sephora in my area, and i love it. They do hair, lashes, makeup, and facials in there. I've purchased several items from them.
Michele P.
Oceanside, CA
198 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love this store! They have everything from make up to hair care regiments. The only reason it has four stars are because the prices are so high there. If they had longer sales and coupons it would make me go their more often!
Alexa S.
Orlando, FL
40 reviews
Ultra has everything I need plus more. From make up to hair products to a salon they have everything I've ever looked for the style I wanted. And good products for the price
Lisa F.
3 reviews
You can find anything you need at an Ulta beauty store. I went in looking for better hair products, the employees there were very helpful in helping me choose which products would be best for my needs. They are very affordable and often have great deals!
Malae T.
61 reviews
Ultra is my favorite beauty store. They always have what I need. I feel like a baby in a candy store when I go in there. I go in with a budget but always leave going well over it. I can't help myself. They always have my regular lippies in stock & the workers are usually always so helpful & nice.
Cynthia S.
Houston, TX
6 reviews
Badge Icon
Beauty Junkie Expert
Level 1
While the layout of drugstore and mass product is amazing, Ulta rarely had the products in stock at least at the Katy location which is highly upsetting.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us