Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,284 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23284)
Q&A (194)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Tara R.
Pinson, AL
5 reviews
Ulta has many more options that some makeup type stores. I enjoy going there because it is big and clean. I would say I shop there every few months.
Dina R.
avondale, AZ
34 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Best makeup store ever! Friendly employees and very well informed managers. Way more affordable than Sephora. Awesome sales like urban decay naked smokey 50% off!! I will shop here forever and so should you
Tiffany Renee C.
floresville, TX
14 reviews
I bought the NYX Doll Eye Mascara here and I absolutely love it! The length and enhancement it gives my lashes is just outstanding! I would highly reccommend this product to anybody.
Francisca G.
4 reviews
I love Ulta because of the variety from drugstore products to more high end products. If I need to restock I go here if the drugstore doesn't sell it, also they always have great deals and sales! Greatly recommend!
Jenniefer G.
Cedar Hill, TX
249 reviews
Badge Icon
Beauty Junkie Expert
Level 5
Just like Sephora love the products and they have a variety or prices. My only thing is that I don't always get the best service. I always have to search for someone and lots of times there is people that can't help.
Karissa P.
Vacaville, CA
91 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Ulta is by far my favorite place to shop! Out of all the beauty stores out there, they carry the widest variety of high-end to affordable drugstore makeup! They also have the best rewards program, spending money means earning money back to spend in store OR online which is almost unheard of!! They gave me a full-sized Urban Decay eyeshadow for my birthday and a 20 percent off my entire purchase coupon for my birthday as well!! The staff is very friendly and to top it all off they also have a hair salon and facial care clinic IN STORE!!! Out of all the places to buy beauty products Ulta is my favorite!!
Shyenne Y.
New Braunfels, TX
13 reviews
Ulta has everything you could need in one store from hair, to make up, facewash, shampoo, body wash, etc. they are my go to when it comes to getting my beauty products all in one stop!
Pam T.
Paintsville, KY
3 reviews
Ulta has any product or skin care regimen I could ever hope to find. It is my one stop place to shop when I'm in need of products.
Cat S.
Milford, OH
5 reviews
Everything is so organized and I always find exactly what I'm looking for. Its the best!!
Nicole B.
Dayton, OH
4 reviews
I love Ulta so much, I love that you can buy affordable products within the drugstore section for high-end products in the prestige section.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us