Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,338 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23338)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Daneishalys S.
Orlando, FL
33 reviews
Lashes, they have some amazing eyelashes! I strongly recommend to go their for eyelashes, they have lots of varietys and styles, and affordable as well
Tamara L.
Carrollton, TX
21 reviews
Ulta is easily accessible and carries many high and low end brands. Option to get hair done, skin analysis etc
Lillian M.
Akron, OH
31 reviews
I absolutely love Ulta. Their rewards program is the best compared to other stores as it can be so easy to rack up points if you buy shampoo and other small items there. The only downside is that they don't have as many brands or exclusives as Sephora.
Derek G.
West Islip, NY
9 reviews
I'm a guy, so I usually tend to go to ultra with my wife, but I must say their collections are extremely varied. The one thing I like, personally, is the selection of cologne. The prices are very reasonable, and the gift box sets they have are great too.
Katie E.
S Wilmington, IL
87 reviews
This is the store I always shop at for my beauty goodies! This place has EVERYTHING beauty and it has high end and drugstore products so it's perfect shopping for anyone! I go here at least 6 times a year. I recommend anyone that loves beauty whether it be hair, makeup, skin or nails to go there to get your stuff!
Mary P.
14 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I absolutely love Ulta. It's my favorite place to go for eyebrow waxing, makeup needs, hair needs, nail polish, and anything else I can think of. The people are always extremely nice and more than willing to help! I would definitely recommend shopping here and trying out the brow bar if you never have!
Mylane B.
42 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Ulta is the perfect place for make up lovers. It has a wide variety of quality beauty products that cover face, hair, eyes, body, plus more. I usually go to Ulta for specific name brand products that cannot be found anywhere else in store. While, coupons can't be used on certain name brands, I would still recommend Ulta to anyone looking for beauty needs.
Ana I.
Santa Ana , CA
14 reviews
Really love Ulta I can find anything I am looking for and the help is amazing I always leave the store happy and happy with the purches
Misty L.
Pocatello, ID
32 reviews
I love Ulta! I live in a small, small city and they are the only store of their kind here, which is great, because it provides access to JOICO products, which are all I'll use on my hair. The shopping experience is always breezy, their associates are quick to help and knowledgeable.
Rachel M.
Cincinnati, OH
5 reviews
Love Ulta! It's a great one stop shop for all my beauty needs. I purchase most of my hair products here (except shampoo, which I usually grab at the grocery store). I like their line of cosmetics, and I love that I can get such a wide variety of brands at one shop.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us