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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,415 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23415)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Debbie K.
Bellingham, MA
221 reviews
Like Sephora, Ulta is like a candy store for grown ups. It's great how it carries prestige brands, as well as drug store brands. They are not as forthcoming with samples, like Sephora is. They do however have a better rewards program.
Joselyn E.
50 reviews
Ultra is the place I go to when I want to self shop but know I can find someone when I do have a question. Their emails keep you in the know and they ensure you know the newest beauty products
Chelsea J.
Minneapolis, MN
51 reviews
This store is amazing! Ultra is every girls dream, it has literally everything you could ever want or think of when it comes to your beauty needs. I love the variety of brands and items they carry, and the employees are always very helpful and knowledgeable about their products!
Dezerae B.
Spring Hill, KS
12 reviews
One of the best places to go because you can find anything your looking for in there. I love to shop and buy makeup and nail stuff
Karyn M.
3 reviews
Live the stores. Great selection . Would recommend . Good service good sales staff. Knowledgeable
drue l.
Baytown, TX
161 reviews
m most favorite beauty store , you get the higjtend and the low end (drug store brands)
Ashley B.
Buffalo, NY
47 reviews
I think ultra is great! However I do not think their salon is any better then any other salon and it shouldn't cost $25 (plus a tip) to get just a simple eyebrow wax! Their hair services cost even more I don't even want to get into that lol yikes! I can go to the nail salon next door and get my eyebrows waxed for $7 (plus a tip) or to where I normally get my hair done for ($10). Don't rip off your customers with ridiculous salon prices!
Dawn S.
Walnut Creek, CA
28 reviews
Ulta and Sephora are my go to beauty stores. I typically shop Ulta when I get one of their coupons or they're having one of their 20% off sales. They have certain items that are Ulta exclusives that I like to buy, and I do buy a lot of the non-prestige cosmetics there as well as hair products.
Dominique S.
Clearwater, FL
353 reviews
Ulta is a nice store. It has great quality products and range in price from drugstore prices to luxury prices. It just doesnt have a good enough selection of professional quality products.
Hannah V.
Berwyn, PA
318 reviews
Ulta is my go-to place for all things beauty related. I love Sephora, but Ulta tends to be where I go first. Their employees are usually helpful and friendly and they usually have coupons and sales. My main reason for loving Ulta the most is their rewards program. Earning points on every purchase is great (even salon services!), but being able to redeem those points on anything in the store or online is even better. No restrictions or blackout days. Their rewards keep me coming back to Ulta.

EDIT: I recently got a facial with the Ulta Salon near me. I was blown away! This location has a private room for facial treatments so I could change into a robe and get my treatment in private. The room was tucked away in a corner of the store so it was very quiet and relaxing. The Esthetician was friendly, knowledgeable and didn't make me feel pressured to buy anything at the end. Their salon prices are also very reasonable.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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