Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,375 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23375)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Daniela M.
Wichita, KS
6 reviews
Ulta is by far my favorite!! I love ulta! Its the first place i go if i want or need to buy makeup! I love the amount and diffrent brands and lroducts they have there! Thejr products are amazing! I love everything! Keep it up!
crystal l.
36 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love that they have a large variety of products in many price points! I love trying out new products!
Teafunnee B.
56 reviews
I like this store because it has Drugstore brand products along with the high end ones that I love, the only thing I don't like about it is I always seem to have to track someone down to answer questions, for some reason the Ultas I go to, there just never seems to be any associates around in the areas I seem to be in! Usually I don't need much help since I know what I want going in, but there are times I am looking for a comparable alternative for an item that has been discontinued, or I want to try a cream instead of a powder etc and there is never anyone there! Otherwise it has a ton of products and I love that they have coupons for their drugstore brands!
Alicia G.
Niles, IL
77 reviews
In my opinion ulta is better than Sephora. It's more affordable and has more options. The employees are very nice and helpful. You can buy ulta brand stuff, drug store, and high end. It's my go to makeup place.
Kristin C.
Hobart, IN
12 reviews
I have and still do use Theirry Muglers Angel purfume. I love it so much! It smells amazing and is long lasting. It is my #1 go to perfume for going out and also for everyday use when I just want to smell really good!
Julia M.
12 reviews
I have the perfume Daisy by Marc Jacobs and it smells amazing. I love the smell and lasts for hours, definitely a must!
Autumn S.
Chandler, AZ
6 reviews
Products I have used from ulta were other brands like Too faced Anastasia and Becca. Never had a complaint about those products. Loved them as well.
sara m.
Cleveland, TX
15 reviews
I seriously could not live without Ulta! I am very picky about perfumes. A friend knew about what scent I was looking for and suggested Ulta! So glad she did!!! The staff was so helpful and I now have a new favorite perfume!
Abril P.
Griffin, Ga
170 reviews
I love Ulta!! A lot of their products are very affordable.. most of the time they have what i need in stock and they have a great reward system
Nikki B.
Katy, TX
6 reviews
I purchased the Ulta brand BB cream, and I love it! It provides great coverage while feeling feather light on my skin. My face stay shine-free all day, even in the summer months.It is very affordable and just as great of quality as the more expensive brands. This has become my new go-to BB cream.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us