Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,416 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23416)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Cheyenne M.
Sulligent, AL
17 reviews
I love Ulta, I shop there very frequently and its a great store. We have 3 stores in different cities that are not to far away from where I live. The one closest to me is okay, the staff isn't very helpful but you have to consider the location. Ulta products are not cheap and sometimes I go in just to look and then I go home and see if I can find the same product cheaper online. Overall, great store.
Gina p.
Douglasville, GA
250 reviews
I really love their point system it saves me a lot of money the more points u have the more money u can save and i love how they sell high end products and drug store products also.
Courtney A.
Carrollton, TX
407 reviews
Love looking around the store and discovering new products. Who doesn't love playing with make up a bit? I wish the store was a little more organized though. I realize customers are the ones messing things up but I feel like they should fix things a few times a day so the shopping experience is the best it can be for all the customers.
Drew D.
Wheat Ridge
7 reviews
This primer is the best For the amazingly affordable price!!! I have other high end primers that do the job a little better but the price of some primers can be outrageous!! Would definitely recommend checking this out
Joselyn T.
Sullivan, MO
127 reviews
Ulta has an amazing selection of products and a fantastic rewards program. The sales associates are very knowledgeable and offer high quality products. I enjoy every time I shop there. I just wish there was one closer to my house. I highly recommend!
Helen R.
Van Nuys, CA
10 reviews
Ulta is a go to store ! It has drugstore products as well as high end products the shopping experience is great!!! The prices sometimes i tend to see some of the products to be overpriced . I do recommend going there.
Maggie B.
8 reviews
Sephora has so many product options and the staff is always so helpful!! They make suggestions without being to overbearing!
Ashly r.
Aurora, OH
8 reviews
love ulta! great local makeup store, definitely recommend if you like a mix of drug store products and higher end products! they have great artists there, definitely very helpful with finding you're correct shades! great selection of makeup for decent prices!
Latifa Y.
Charlottesville, VA
79 reviews
I love old ulta in their products they have some nice things there really great my favorite person ever was this him soap body kit thing and I shop there a lot not a lot but a lot and I don't like amended shopping there
Stephanie M.
120 reviews
This is my go to beauty store. Definitely more reasonably priced then some other stores. Sometimes doesn't have everything I am looking for but that doesn't effect my opinion of them. Definitely would recommend.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us