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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,394 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23394)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ashley P.
208 reviews
Really like this store. They have really good sales and deals. Reasonable prices too.
jessica s.
Wayne, WV
4 reviews
All the great beauty brands under one roof at great prices! And get your hair done while shopping at the in store salon! What more is there to ask for?
Kristine M.
Staten Island, NY
28 reviews
Like Sephora Ulta is the the best place for everything they carry all the best and are always so nice and helpful
Fareeza A.
22 reviews
I love Ulta more than Sephora now because I can get high end and drug store products in one place! The employees aren't my favorite, but I know how to navigate around the store so that's ok.

I've recently realized I love the rewards system much more than Sephora. I just wish they carried more brands, like hourglass. If they did, I wouldn't go to Sephora anymore!
Tina P.
61 reviews
Love Ulta. I always receive great customer service and they always have what I'm looking for and more.
Jennifer A.
Mcdonough, GA
71 reviews
My favorite beauty store I can go here if I want expensive stuff or cheap stuff
Amanda R.
Winters, CA
44 reviews
Ulta is a Woman's toy store! Every kind of makeup I need is there. Anything from cheap drugstore stuff, to fancy name brand stuff. This store has something for everybody!
Hira S.
Valley Stream
7 reviews
I bought a pack of face masks (3 pack). It's a complete facial with a scrub, peel and hydrating mask!
Haley R.
60 reviews
While Ulta doesn't have the makeup expertise like Sephora, they feel more friendly, helpful, and most importantly, more affordable. Ulta has lower to high end makeup, so they carry everything from e.l.f. to Too Faced. The employees have always been friendly to me (can't say the same about Sephora) and try to help as much as they can. The only complaint I have about Ulta is that the employees sometimes can't help you with as much as you need or are not completely knowledgeable for some of the questions you may have.
Aleecea L.
Tuscaloosa, AL
14 reviews
While i prefer Sephora, Ulta is an equal counterpart. But what i love most about Ulta as opposed to Sephora is that they have the drugstore side, which is where i mainly buy my NYx products. I shop at Ulta as frequently as i can. And i definitely reccomend shopping there.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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