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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,448 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23448)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Valentina P.
289 reviews
I like this store because it always has what I'm looking for and always has products in stock . The store is clean and there clients are always welcoming and nice. I always shop here in store and online .
Brenda D.
242 reviews
Oh baby this has got to be my favorite hair product store. It is very affordable and there is so many price ranges for everything you need I believe this store was made for everyone that enjoys a mall of cosmos!
Crystal Y.
523 reviews
Ulta is the most amazing place to go and play with makeup! It has all the high end stuff and the regular brands our moms know and love like L'Oréal, Maybelline, and Cover Girl. Plus my new fave affordable brand NYX. A must stop at every time I go to the mall.
Krystina D.
Macedon, NY
157 reviews
Shopping at Ulta is always a great experience, whether in store or online. I absolutely love that Ulta has higher end as well as mid-range and drugstore products, which is different from other stores. It's nice to be able to walk in and get everything that I need, regardless of how high-end it is. I do wish that more of the drugstore products were available for swatching and testing though!
Crystal M.
Haysville, KS
5 reviews
Great store. Required to write more without anything to say. Wasting my time, but love the store.
Brooke J.
7 reviews
This company has a variety of different perfumes and make up! There are adorable products through out the store! The shopping experience is always positive and the staff is always willing to help! I would recommend
Melanie E.
Austin, TX
15 reviews
Amazing selections. So nice to just run inside and find exactly what I'm looking for. I usually get my hair care products here but I always look at (and buy) the makeup, too. One of my favorite stores.
Alyson T.
Thibodaux, LA
20 reviews
Ulta is the one stop shop for all of your beauty needs! I can find my makeup, cleaning products and shampoo there. Great prices and coupons always available.
Ashley B.
Kannapolis, NC
8 reviews
I love this store. I just recently started going here. They have so much to choose from and try new makeup.
melanie F.
Goodyear, AZ
37 reviews
This store has everything! I love that you can get brands available at your local drug store and also high end cosmetics. The prices are fairly reasonable too. I am fortunate to have one fairly close by, but sometimes they can be a little hard to find.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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