Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,348 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23348)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Vanessa R.
Bloomington , CA
9 reviews
Ulta is a great alternative to Sephora if you're looking to buy some high end products and some drugstore products. I love that they have both because it could get expensive buying all high end makeup. I always recommend shopping here to anyone.
Sonia R.
Santa Rosa, CA
17 reviews
I love shopping at ulta.its a walking distance from my house.very nice people ,very helpful with anything i need.
Nicole H.
Michigan City, IN
37 reviews
love love love this store! they have such a huge variety of products! perfume, make up, hair supplies and even a salon to get your hair done! so awesome
Martha V.
171 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love being able to buy drugstore and high end makeup all in the same place
Erin G.
16 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Great selection of products, reasonable prices, and great sales! For me, that is the number one attraction to Ulta is that they do coupons and sales. They also have an excellent rewards program where your rewards points actually get you something you want-- not just free samples.
Jackie J.
Churubusco, IN
27 reviews
I love Ulta brushes. They are great for beginners to professionals for applying makeup flawlessly.
Brandy H.
Sumter, SC
106 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love going here to discover and amazing quality products from skin care to make up. The prices are high but for the quality its is definitely worth it. I shop here as much as I can financially afford. LOL The customer service is better compared to most stores. I would definitely shop here over and over again.
Arlette C.
9 reviews
I like that I can try the drugstore items in the store. I also like to take advantage of the buy one get one half off deals. They have a great return policy and offer a variety of low end to high brands.
sarah n.
Bentonville, AR
6 reviews
Naked 2 has so many fun colors and a lot of shimmer and glitter. I love all the golds and natural colors mixed with glitter. I love this product, the color selection is excellent and there's so many ways to mix them together to create different looks. My only complaint is that there can be a lot of fallout with some of the colors.
Bailee H.
Dallas, TX
37 reviews
Ulta is great for drugstore products, I love the coupons they have each month too. Every little bit helps!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us