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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,423 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23423)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Sarah G.
531 reviews
Love this product! I have never used anything that has worked so well before. The smell is good. It is a little bit pricey and it does have some other brands that it competes with but over all this is my favorite. I would defiantly recommend this and buy it again! Love this store so much! they also have a $5 off $15 coupon online to use!
Hannah D.
6 reviews
There shadows are very pigmented and buggy they also have nude I personally love the nude.
Courtney B.
10 reviews
Ulta is a great store for finding drugstore and high end skin care, hair care and makeup. I love that they carry the Mario Bedusco skin care line. The shipping is fast and they have a rewards point system which earns you items the more you shop here.
Krystal B.
Bronx, NY
10 reviews
Ulta is a great place to shop because they have a little bit of everything.
Janna H.
Dallas, TX
14 reviews
Ulta is the one stop shop for all things beauty. I love that I can get my Two Faced Bronzer palette and Biolage deep conditioner in the same place. They carry products for every price point, and women of all colors. Always recommend Ulta.
Kimberly W.
Stafford, VA
180 reviews
Ulta is my favorite beauty store. Their points system is awesome, truly the best. I also love that you can get high end as well as drugstore brands here, so truly something for everyone! They have a salon, as well as hair and quite a wide variety of others items that you can pick up and earn points on while in store- not JUST makeup. I love it!
Caila A.
Wake Forest, NC
48 reviews
They are good. They are kind of expensive and their sales staff near me are kind of rude. I only go there a little. Usually for shopping for others.
Samantha J.
Coraopolis , PA
124 reviews
I love ulta! They always have reps from brands there on the weekends to show you the newest products and give you some helpful tips and tricks. They have a wide range of products from high end to drugstore which makes it great!
Mary M.
Cleveland, TN
10 reviews
Love this store as it has everything you could possibly need when it comes to beauty products. The people are very helpful and provide you with good information about a product.
Orlando, FL
8 reviews
I hate to admit it... but I come here... a lot.

As a loyal Sephora customer, I used to walk by the place and not even look twice. One day, my coworker convinced me to go with her and I fell in love! I love that this place carries it all - prestige cosmetics brands, drugstores brands, nail polishes, body care, hair care, etc, etc, etc. Also, I think their rewards program is better than Sephora's as well since you can redeem your points for a discount instead of a tiny sample of something you'll never use.

As far as this location, it's pretty big and tidy most of the time. Usually they have everything in stock, except for the NYX products 'cause you ladies are feigns!! And a lot of the time, they're out of many Essie colors for weeks. (Speaking of NYX, thank you Ulta for having a huge NYX section - you are the reason I own a million lipsticks.)

1 star off because most of the time, the ladies that work here look grumpy and talk too much amongst themselves rather than help customers.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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