Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,426 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23426)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amy H.
Columbus, OH
4 reviews
Great one stop shop for beauty needs. You can find low and high end products in one place. There are usually good coupons and gift with purchases. I really like the Ulta brand of cosmetics as well.
Galilea E.
313 reviews
who doesn't love ulta. its where youll find big brand makeup for a very low price. they are always having huge great deals.
Kathleen S.
Orlando, FL
64 reviews
I love visiting Ulta! Prices can sometimes be pricy, but they usually have great sales. Plus, you can earn rewards with them and get more discounts. Sometimes I don't feel like driving to one, but their online store has easy access!
Shannon I.
17 reviews
Tried a spot remover for my face that was Ulta brand. I think it was too strong. It started to cause a bit of a break out. I think if my skin wasnt so sensitive it would have worked.
Destinyy R.
9 reviews
Real technique beauty blenders work wonders! Grea texture and help create the perfect flawless look!
Aesia H.
81 reviews
The Mario badescu rose water spray is the best refresher ever🤗🤗 you can buy the 4-ounce for about 7 Bucks and the eight ounce for about 20 bucks but it is so worth it it gives you that pick me up that you need you can use it in your hair used to set your makeup you can use it just as a refresher spray it is the multi-purpose anytime any weather type of spray and it does extend your makeup where time from 7 to 10 hours and keeps my makeup looking fabulous👏👏👏👏💖💖
Alisha G.
Jonesville, VA
3 reviews
I love the Ulta brand face primer. It works just as well as top brands and for a lot less money!:)
Jodi S.
Hendersonvlle, TN
51 reviews
Ulta has a great points program for buying products and some awesome sales - especially their semi-annual 21 Days of Beauty events in Spring and Fall. The only complaints I have is with their samples - you either get perfume or skincare. A better variety and having bigger sample sizes would be a better perk. Lastly, shipping is hit or miss. Sometimes it comes quickly but more often than not it takes a long time compared to other beauty companies.
Kimberly G.
Soddy daisy, TN
51 reviews
Ulta is just magical when you first walk in, I feel like the gates of heaven open when you enter this store! They have everything you need plus more!
S J.
Phoenix, AZ
6 reviews
NYX Color Mascara in blue. I love the product! Bold color, easy application and great price.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us