Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,320 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23320)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Vivian R.
Portland, OR
137 reviews
Badge Icon
Beauty Junkie Expert
Level 4
It is where I buy most of my products and loooove the sales and offers, mainly when it is buy 1 and get 1 50% off.
Tajana V.
113 reviews
Badge Icon
Beauty Junkie Expert
Level 3
My go to place over Sephora! I think there is a variety amount of makeup from high end to just drugstore
Chelsea M.
Pittsfield, MA
82 reviews
I absolutely love their rewards system and being able to accumulate points that I can redeem for a monetary value. They always have good sales and it's nice being able to get everything in one place. I love the combination of high-end and drugstore beauty in one place.
molly K.
Blacklick, OH
15 reviews
Oh ulta,what could I possibly have to say about you that's negative??its like you died and went to heaven if you're a makeup junkie!!I love the mix of high end and drugstore brands.not too much that its overwhelming though.and they always have a coupon!!what's better than that??so glad I finally have an Ulta near me!
Always have good sales and very helpful employees and carry a wide variety of brands!
Melinda S.
Marana, AZ
3 reviews
Love love love this store. Everything beauty related in one place. The salon there is amazing!
Shannon O.
104 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta is my JAM! This is my favorite beauty destination because they have it all! Drugstore and highend, hair and makeup, and even skincare! Plus they always have such great sales and coupons.
Tiffany O.
Leominster, MA
282 reviews
Badge Icon
Beauty Junkie Expert
Level 5
Love this store .. and how it has higher end products and lesser products as well as their own brand ! So many different products and can spend so long buying so many things . Would shop often if loved closed to one
Hannah P.
Spring Run, PA
148 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Love ulta they carry all of my favorite makeup. Everything is usually in stock. Just bought the Anastasia dipbrow there and I love it!
Natalie M.
Raleigh, NC
8 reviews
Love love LOVE Ulta! It's one of favorite one stop shops for beauty products. I can get high end perfume as well as picking up my favorite cover girl mascara. They always have amazing door buster specials as well, I rarely leave ulta without some sort of free give away item.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us