Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,413 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23413)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Mary Jo M.
Brimfield, MA
31 reviews
I love the ease of online shopping through ULTA. I purchase my hair care through them. My recent routine includes the Hask products which I discovered from samples I received with a purchase.
Melissa R.
Tampa, FL
45 reviews
Hit and miss depending on the area.

I frequently find myself not wanting to ask the workers for help... so I only go to Ulta if I know what I want. If I want an opinion or makeup match, I go to Sephora or a counter because (at least locally) they seem better trained
ashley p.
28 reviews
I buy a lot of products here and I also buy hair ties I've gotten a haircut here even buy my curling iron here and my lotions shampoos makeup body wash
Gricelda T.
Visalia, CA
49 reviews
Love the ULTA brand tinted moisturizer/primer! It is good enough coverage with a very lightweight feeling. Very much my everyday preference.
Marissa G.
42 reviews
This store is the absolute best!! Warning though, do no visit if you are not willing to drop some big bucks while you are there! The store is set up so nicely and everything and anything is easy to find!
Anastasia M.
Mesquite, TX
3 reviews
Organized and a ton of products to chose from - employees are always so helpful when it comes to searching for a certain item.
GideAnn F.
Wasilla, AK
18 reviews
Some products I purchase here instead of Sephora based off the rewards points, and sometimes because I have drugstore favorites and I can easily pick them up in one stop. They have sales and again...points! They add up so quickly! Plus some cosmetics like Laura Geller are sold here and hard to find elsewhere. I also love the ability to purchase hair care products because I am a hairdresser! Ulta is a store that I can spend hours in and always come out happy.
Kate K.
3 reviews
I'm new to this store. Great selection and prices. I will definitely be back again.
Kathrynn L.
Waynesboro, VA
88 reviews
I like ulta for its range in products and prices. It carries high end and drugstore. They also have quite a few sales and coupons that you can use to save money.
Ale C.
7 reviews
It's my favorite store is really very good. Pros, omg you don't need a lot off money too have makeup and the experience is very good really
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us