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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,426 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23426)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jennifer B.
Bakersfield, CA
57 reviews
Ulta serves as a beauty store that offers skin care services, hair and nail salon, eyebrow waxing, high-end makeup, hair supplies, and also drugstore makeup. This store has less of a selection that Sephora but is also less overwhelming. Come in for affordable supplies as well as something to splurge on!
Elizabeth C.
Graysville, AL
20 reviews
I always love browsing Ulta. I like that the store not only includes specialty brands, but you can also pick up your drugstore favorites here too. I especially love the Ulta brand nail polish. So many colors to choose from.
Ivette L.
Jacksonville, NC
44 reviews
I love shopping at Ulta, because not only do you find top brands for makeup, but you find some of the lower brands that are well known. With Ulta you can actually test some of the top brands before you buy to determine if the eyeliner or lip stick works with your complexion. For instance I have problems with eye liners bleeding down, and mid day I look like a racoon because my eyeliner has bled and smeared. So with the help of the Ulta staff I was able to try Urban Decay's Perversion eyeliner that is perfect. It can be used for the so called water line part of your eye. By the end of the day I no longer look like a racoon, and I was able to achieve that without having to buy a extra product such as a primer for the eyes. So I totally recommend Ulta to anyone some people complain that its expensive, but compared to drug stores, or other stores no where you can try the product first, take it home, try it and if you're not happy still bring it back. Now that to me is totally worth it!!!
Paola N.
Yonkers , NY
72 reviews
I usually visit Ulta.com to get products for the hair. Ulta is "cheap" (compared to Sephora) and their selection on hair products is much wider. The only problem is that I don't have a store nearby (I live in NYC) and sometimes you just wanna try stuff and actually see them before buying it. They run some specials throughout the year and sometimes you can get these cute complimentary bags filled with samples. Other great thing is the Ulta Rewards, that deducts money from your purchase based on the points on your account. Overall, awesome store!!!
Erika H.
Phoenix, AZ
29 reviews
Ulta is the ultimate go-to! They have everything from makeup removing wipes, to makeup, to hair products...they have it all! it's my one stop beauty shop
Sandra C.
Polk City, FL
10 reviews
Ulta has a variety of hair care products to choose from. I like the Bead Head products.
Eva C.
881 reviews
They always have such a wide variety of products. But one this I have found as a person that travels a lot is that the people who work for this place are almost equivalent to the people who work at Sephora. They are snooty and don't care to listen. They pick at women about their acne scarring and their hair. They are just rude. So until they get a better staffing then they will continue to get a one star from me.
Kaytlynne S.
Lawton, OK
3 reviews
Absolutely love this place! A little pricey on the drug store side but the coupons equal it out especially if you have points!!
Angela M.
South Daytona, FL
112 reviews
Nichole M.
Wausau, WI
207 reviews
I love that we have an altar in my town now. It definitely has pretty much everything I would ever need as far as beauty goes and I love it
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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