Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,035 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24035)
Q&A (190)
Media (415)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Becca G.
Westfield , NJ
362 reviews
Badge Icon
Beauty Junkie Expert
Level 5
Ulta is a great place for anyone who likes to shop for make up. It's a lot different then Sephora. Ulta carries both drugstore brands and luxury beauty products. They have a nice selection of perfumes and nail polish as well. They have an excellent section of the store strictly dedicated to hair products. The staff is knowledgeable and super helpful. They also have a free rewards card!
Krista H.
91 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I am madly in love with this store! The people who work there are so friendly and helpful! They also carry a great variety of high end products, drug store brands and gift sets; it makes it a great "one stop" for treating yourself and treating others!
Kristen M.
123 reviews
I love Ulta's store brand products. Cheap and quality. That's all I buy from Ulta usually. Their selection of products from other well known brands is amazing but I find that they cost more to buy at Ulta than a store like Target, unless you have a coupon which are easy to come by. I love their promotions where you get free gifts when you buy certain things. They're always pretty substantial.
Tara W.
13 reviews
Love Ulta! Customer service is great, and if you can't find it in stores, then they will definitely have it online. I always get good coupons from them too!
Monica G.
162 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love this store i buy most of my makeup here online and instore the great part is that u get points with every dollar u spend and with those points u get huge discounts especially more if your a platinum member.
Heather H.
Harlem, GA
41 reviews
I feel like ulta is a low cost sephora and I love their coupons. I never shop there without one.
Isabel D.
189 reviews
Badge Icon
Beauty Junkie Expert
Level 5
I love shopping at Ulta! Both in store and online. They have both drugstore and high end products. I usually find what I'm looking for, plus they usually have sales. Shopped here for #BlackFriday their sales were great! Still receiving a few more things through mail, I did online shopping first.
shelaine h.
14 reviews
Great for beauty products. They allow you to test almost everything in the store before making the purchase. Best way to find your shades in every product. They usually have coupons every week to use.
Theresa K.
Cibolo, Tx
59 reviews
Ulta is my usual go-to cosmetics store. They have a large variety of items, and offer salon services.

I like the rewards program, but think Sephora's program has better rewards sometimes. I was also also was a little disappointed in the extra rewards for platinum members, but so far this year I've seen an improvement.
Meaghan R.
58 reviews
One of these just opened near me, and I have been there almost every day. My wallet hates them, but I love them!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
230 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us