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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,416 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23416)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Gynelle P.
Orlando, FL
302 reviews
Love love ultra I never leave the store without something I got my hair cut there great service like the best everyone always trying to help u I love that u find everything there n for a good price to. Everyone go to ultra I so recommend it I'll learn so many good things n the help u understand (makeup,hair,ect)
Heather D.
326 reviews
I ussually order online for ulta, we recently had an ulta open in town . I love it there but the employees are not genuine so i prefer online to instore. They have a great variety including nyx
Sarah P.
88 reviews
Ulta is my absolute favorite store! They have a great mix of low- to mid-range makeup, which is the price range I like to shop in, but they also have haircare, skincare, nailcare, and more. The staff have always been friendly and helpful, and not pushy at all. Overall, the stores are clean, spacious and well-stocked too.

The rewards program is great too. It's not too hard to rack up a decent amount of points if you take advantage of the 2x points coupons and stock up on loofahs, body wash, moisturizers, etc. Being able to redeem all the points I have (2 year platinum member over here) on actual products is a huge benefit and truly makes me feel like a valued customer.
Crystal W.
Newport, AR
6 reviews
they have really good stores but they kinda up the prices. so too me expesnive. its not that i dont like the products but i dony think its worth the price, its just not for me. and you can find these stores alomst anywhere andd they are alwyas sold out
Vicky F.
120 reviews
I constantly purchase my hair and face products from this store. Their rewards program is pretty good.
Rachel M.
Omaha, NE
4 reviews
Ulta is a great place to find both premium and drugstore brand makeup and skin care. It's nice to have all of your options in one place. You can usually score a $3.50 off a $10 purchase coupon weekly, as well. Employees are traditionally not friendly and do not compare to those at Sephora in terms of people skills or knowledge of the products sold.
Janel B.
Quincy, MI
108 reviews
Ulta is a great store with all the products i love !! I recently bought makeup revolution eyeshadow palette and its absolutely amazing and im now in love with this brand and cant wait to try their other products!
Anna D.
Guilford, CT
6 reviews
Ultra is a girls dream. Every beauty and hair product you ever imagined at your fingertips. Reasonably priced and they send coupons all the time!
Bethany B.
Crewe, VA
13 reviews
I found some really lovely lotions at Ulta with a gift card I received. The lotions were reasonably priced (I got both for about $10 if memory served, though they may have been on sale). Unfortunately not everything in the store is so low priced so I may have to shop mostly sales. I would like to go back and try them again. It's been a while!
Katie S.
408 reviews
I love ulta! I have been a platinum member for a few years now. I shop at ulta a few times per month to purchase makeup and perfume. I have found that the staff at my local ulta are not as helpful or friendly as those in Sephora. I will continue to purchase from ulta store and ulta online.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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