Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,358 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23358)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Elizama M.
Lakewood, Colorado
45 reviews
En esta tienda ...ya q son muchas variedades de maquillaje y productos me encanta hay t encuentras de lo mejor en todo
Margarette J.
17 reviews
Badge Icon
Beauty Junkie Expert
Level 1
they have any and everything. store is set up perfectly. i shop ulta atleast monthly. courteous employees. quality is fantastic
Jerelyn G.
Chattanooga, TN
20 reviews
Badge Icon
Beauty Junkie Expert
Level 1
The naked palette is wonderful! I absolutely love the colors and hope to get the naked 2 palette. This naked palette has lasted a long time and is great quality - you definitely get the bang for your buck.
Lisa N.
Holland, MI
79 reviews
My favorite thing about Ulta is the option to shop for both prestigious and drugstore brand makeup in the same place. It is a little less intense of an environment than Sephora. I used to get facial treatments at my local Ulta and it was the best thing that I could do for my face. Unfortunately, the store was not able to retain its beauty employees or find a replacement. If they could maintain their staffs, then I would have rated higher.
Jesseca B.
Merced, CA
159 reviews
I love Ulta, I was a little late learning about it because I was a Sephora girl. My favorite purchase was Transylvania by NYX cosmetics. I was searching high and low for this lip and I couldn't find it in my little town so I went a few towns over and found it! I'm in love. It's a little patchy but I can deal with it.
Huron, CA
34 reviews
Too faced born this way foundation.
It is by far the best foundation I have tried, I have very dry skin and it's been the only foundation that makes my face look flawless with out looking Cakey or patchy. I highly recommend it for people with dry skin. It has a beautiful dewy finish to the skin. 10/10
Jamie J.
71 reviews
Badge Icon
Beauty Junkie Expert
Level 3
My favorite store! They have everything and always have a free gift with purchase! They also have awesome clearance
Kelsey H.
16 reviews
This is where I get most of my beauty products because it's less expensive than Sephora and has most of my product needs.
I bought there eyeliner and eye shadow. It last all day without touch ups prices are not that bad
Raquel H.
National City, CA
264 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta is a good place
To stop for some new makeup products the staff is so helpful and so nice I always find what I'm
Looking for
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us