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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,485 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23485)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Stephanie O.
Tiffin, OH
186 reviews
They have so much variety at ulta, that's what I love. Having the prestige brands and the drugstore brands all in one place gives me liiiiffeeeee.
Danetta G.
2 reviews
I love the range of products they offer. But not the prices. Wish there were more stores around so one didn't have to travel so far to shop
Mari G.
Dallas, TX
200 reviews
I love this store and the employees are most helpful and knowledgeable. You can find extremely affordable products as well as high end. My fave purchase has to be the Naked palettes. I feel they can improve with better color matching services. I will definitely shop at ULTA again!
Cassandra M.
33 reviews
I love how when I go to Ultra, they always have what I need. They have a large variety of stuff to choose from, and the best salon around.
Hailey S.
62 reviews
always has some sort of sale, and i really love ulta! wish there were more companies presented, though
McKenna H.
37 reviews
Love going to Ulta! Everyone is great and super friendly! Love all the products that they have and I love the deals that they offer! All their makeup is great quality, I love shopping here:)
Kathryn S.
27 reviews
I love Ulta. They have both high end and drug store which is great. Also, I feel like they tend to have more sales then Sephora, like there 21 days of different things. I generally do purchase several things during these sales. Also, I will randomly get a 20% of prestige items coupon in the mail every so often. More often the Sephora.
Cassie B.
Henderson, KY
14 reviews
Ulta is a great place for anything beauty related. Most of the items in the stores are really cheap, but all great quality.
Sarah G.
Hamburg, PA
7 reviews
Ulta brand makeup is perfectly priced and competitive with high end products. I recently found their eye shadow primer and I completely love it! No more makeup crease!
Traci T.
Philadelphia, PA
303 reviews
Always finding new beauty items at Ulta! Love that they offer High end and adorable products as well! They always have sales which is awesome! Their rewards program is the best!!! I definitely recommend a trip to Ulta!!!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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