Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,394 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23394)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kennedu L.
Lexington, MO
7 reviews
I buy Bare Minerals foundation at Ulta & it is by far one of the best powder foundations I have ever used. I have a combination of dry & oily skin & it does a great job of covering while also still feeling very light on my face. It also lasts a long time & adding the mineral veil after applying the foundation can make a big difference! Highly recommend!
Desmond W.
Attalla, AL
44 reviews
Love love love Ulta. It has so many friendly staff member and products to choose from there. Samples are always available to use too. Such a great place to shop for all beauty needs.
Meranda H.
Orlando, FL
10 reviews
Ulta is a great place to go for one stop makeup needs. It has everything from cheaper drug store brands to high end brands.
Jessica M.
Sandusky, OH
39 reviews
Ulta has some amazing products my favorite are their lip items I love their liquid lip colors the formulas and pigments are on point
Rebecca P.
200 reviews
I love this store! There is sooo much here. They have tons of beauty products, curling
Irons, straighteners, and pretty much anything you can imagine beauty related. The staff is very helpful and they showcase their products so you can actually see what you are buying.
Maddie T.
4 reviews
Origination is 100% at Ulta. Love the high quality products and the wide variety of inexpensive products. Perfect for big spenders and those on a budget. Great store.
Samantha R.
Hanceville, AL
8 reviews
Recently an Ulta opened near me and I was thrilled! I love the Philosophy products. Specifically the Amazing Grace scents. It's a little pricey, but sooo worth it. I honestly don't have any improvement suggestions. I am a regular customer and will be backs soon!
Erin B.
342 reviews
I love that Ulta has high end products in addition to pharmacy and grocery store brand products. Their staff is always every helpful in finding the right product and they definitely have something for everyone and in everyones price point.
Ally C.
Summerville, SC
12 reviews
For someone as obsessed with makeup as I am, Ulta is like my holy grail. I actually used to solely shop at sephora for all my beauty products, but one day curiosity told me to just try Ulta. I was very surprised! They have all the high end brands that I die for, but they also have some drugstore staple brands like NYX that make it so much more affordable. I have always found the staff to be super helpful. Ulta is now the only store I shop at for my beauty products!
Marissa A.
Chicago, IL
107 reviews
Ulta is a great place to get anything you need for makeup and hair care products. The salon is great too!!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us