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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,461 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23461)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amanda Y.
Buffalo, NY
21 reviews
This store is very similar to Sephora but with an extra addition that gives it a unique look. Not only does Ulta provide high end makeup / skin care, but it also sells drug store products. This store is the perfect place to gather all that is needed from hair, body, skin, etc. In addition, they also have a rewards program to keep their customers with the best perks.
Taylor D.
Kokomo, IN
32 reviews
This store is great for any type of product that you need I love how organized it is an easy to navigate that workers are great and kind and so helpful
Madi B.
Waukee, IA
127 reviews
I really like ULTA. You can find anything in there. So many products. I could spend hours in there. They don't have the best discounts, though..
kandice p.
Mount Vernon, NY
15 reviews
well there products are awsome dont have a probem with drug store products once they are good on my skin
Alena H.
Hanover Park, IL
35 reviews
I love Otra this ultra store has so much stuff just like Sephora it's a little expensive but it's so worth it I love by lashes from there we always have deals and that will have a points card I'll go in there and get so much stuff and get points on my car and I can also use my points to pay for half my stuff once you sign up for their Sephora email you'll get a lot of emails for discount 20% off everything ultra is so awesome
Amanda D.
43 reviews
I love ULTA. Ultas brand cosmetics are great quality and affordable. My favorite is their eyeshadow pallets.
Samantha T.
467 reviews
I become a little kid every time I walk into an ulta store. Any product you would ever need.. ulta has it. Great variety, designer or "drugstore" brands.
Paula D.
Poynette, WI
64 reviews
Ulta seems to have a split personality, because it has affordable makeup and expensive makeup. it does not do it as well as sephora, and it would be better if they focused more on their high end makeup. I would recommend shopping here because of their reward program. It is better than the one Sephora has, and that is saying something.
Anabel B.
Tampa, FL
4 reviews
Ulta is a great cosmetics/beauty store. They range from affordable drugstore brands to high end pricier brands. Their cons are that the only carry a few high end brands.
Jennifer T.
Perris , CA
74 reviews
Ulta is basically the same thing as Sephora and other make up brands but in one store ! So yeah the products might be a little expensive but it's so fun to just look at make up and buy what you need !
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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