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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,448 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23448)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Maria V.
Sonoma, CA
31 reviews
I love ulta. It has a variety of makeup brands. Its always well stocked. I like how fast their delivery is.
Megan R.
39 reviews
Tons of selection!! Seriously anything and everything you can think of under one roof. The employees are super knowledgeable and never pressure you to buy, which I love. Definitely recommend!
Stevie A.
Baton Rouge, LA
8 reviews
Love Ulta! They have everything I need in one place, and the staff is always so knowledgeable and helpful. The Honest face makeup line, and the Stila lipsticks are my go to's!
Rebecca N.
Stilwell, KS
14 reviews
I love ulta. It has high end brands as well as cheaper ones such as NYX & revlon. The employees are normally nice & helpful. The store is huge so there's a lot to look through but it's organized well. I always leave with more than I meant to get.
Malisha J.
Marmaduke, AR
72 reviews
I love shopping here. I can get good brands at decent prices! And they even have other great stuff!
Ashleigh C.
New market
138 reviews
They have amazing product. Absolutely stunning line of products at great affordable prices!
Selena L.
Erie, PA
160 reviews
Ulta is an awesome place to spend the afternoon
It's nice to have a selection from walmart to target to macy brand beauty care items all in ONE SPOT
I do wish their fragarance selction was wider
KeiSha G.
329 reviews
My favorite beauty store! They have a great rewards program, too. They carry most prestige brands.
Amanda a.
Dale, TX
26 reviews
Love the store love all there different produces and all the different make up and all there different facial produces
Chelsea B.
Grand Junction, CO
34 reviews
Tartiest pallet from ulta is so amazing I use it everyday the colors are very pigmented and it was worth the price they slide on smooth and soft smells like chocolate too!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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