Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,283 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23283)
Q&A (194)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
member-a2bff53af
Midlothian, VA
18 reviews
Never had an issue shopping at ulta, but I think I've only been inside one once. I usually shop online. I do wish they carried dr. Jart. I called up to an ulta once to see if they sold a bb cream by them and they had no idea what I was talking about and was kind of rude about it. Like I was asking about some no name brand. But that was a while ago.
Amber W.
Lewisville, TX
10 reviews
Rain forest of the sea is an amazing product. When I go into the store to locate the make up I always make it a point to tell the staff that they need to try as well. This is a magical lightweight waterproof foundation. The color match is over on the skins shades too. This make up last evening if you go swimming or to a water amusement park . When it does become time to wash your face it is best to use warm soapy water to scrub all the make up . The scrubbing motion pressure makes it come off but simply having water fall on your face does not make you lose any of the foundation. This product is a little pricey and hopefully in the future the bottle becomes bigger to match the price .
Emily B.
56 reviews
I love ulta so much. The ulta brand itself is so good. For example the palettes are very pigmented for such an affordable price. The ulta bronzers should come out with more shades. But overall I do recommend coming to ulta and go nuts in the store !
Helena A.
Taunton, MA
6 reviews
Love that they carry all brands and their own brand is wonderful. Use their foundation all the time along with their primer.
Lisa N.
Holland, MI
79 reviews
My favorite thing about Ulta is the option to shop for both prestigious and drugstore brand makeup in the same place. It is a little less intense of an environment than Sephora. I used to get facial treatments at my local Ulta and it was the best thing that I could do for my face. Unfortunately, the store was not able to retain its beauty employees or find a replacement. If they could maintain their staffs, then I would have rated higher.
Tatjana M.
Killeen, TX
235 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I walk into this store and I am amazed by the fact it smells so good. I love when they have dels to get for free when you buy a perfume. Awesome quality and amazing prices
Tresa B.
365 reviews
Badge Icon
Beauty Junkie Expert
Level 5
I love ultra! It's addicting though so be careful. Lol They have a great variety of products from high end to drug store brands.
Priscilla P.
La puente , CA
16 reviews
Great customer service but there's some products that are advertised and are not available and that can be a waste of time.
Rachel S.
89 reviews
Great store to shop for drug store and high end makeup. It's the best of both worlds! They even have a salon in there. The staff is nice, but not as skilled as Sephora's staff. They don't give free samples, which leads me away from shopping there. Easy return policy.
Rebecca P.
200 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love this store! There is sooo much here. They have tons of beauty products, curling
Irons, straighteners, and pretty much anything you can imagine beauty related. The staff is very helpful and they showcase their products so you can actually see what you are buying.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us