Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,366 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23366)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
blondale y.
Pittsfield, IL
31 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Ilya is a fantastic place to find anything your looking for in makeup. It's has everything from very affordable to super high end. It's the perfect place to stop and try new items!
Gloria M.
Modesto, CA
27 reviews
Ulta automatic eyeliner in several colors. This is the only other eyeliner I purchase other than Anon glimmersticks, very good product and great price when they are buy 2 get 2 free I always stock up
Tynna H.
Sullivan, ME
138 reviews
Badge Icon
Beauty Junkie Expert
Level 3
My most recent thing I've received from Ulta it's this huge makeup kit my mother got me for Christmas. It has everything in it! The only thing it is missing is brushes, but it is absolutely gorgeous!
Lauren L.
Coatesville, PA
13 reviews
Ulta provides both high end beauty products, and those that you would find in a department/big box store. You can usually find any beauty product that you are looking for, and the employees are very helpful with guiding you when you are not sure what you are looking for.
Karina C.
Mcallen, TX
15 reviews
Go to is an overall great experience I enjoy their brushes their eyebrow dips in their eyeshadows
Whitney W.
397 reviews
Badge Icon
Beauty Junkie Expert
Level 5
While my wallet hates this place, I love it. You can pretty much find any beauty product here and the reward points are great too. Their clearance racks are always worth looking through as well.
D I.
89 reviews
Badge Icon
Beauty Junkie Expert
Level 5
I love ULTA, great staff and it's really easy to earn points there as well and they also have an awesome clearance section too.
Heather M.
Crossett, AR
18 reviews
ULTA offers a variety of beautiful make up that I wish I could get for a gift! The pallets of Urban Decay are amazing and I'm sure I could get creative with them! They are just a little on the expensive side for this mommy! Love their products though!
Jackeline M.
Bronx, NY
7 reviews
Ulta is like another sephora but it has a mix of both drug store and high end makeup which is great but they only bad thing about it is that you see sephors stores more often than ulta.
blanca C.
Oxnard, CA
8 reviews
I love this store can't and won't ever stop loving it they have very great beauty products there.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us