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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,426 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23426)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kara F.
41 reviews
Great one stop shop for beauty products for yourself or for gifts. I went there Christmas shopping and checked a lot off my list!
Erin S.
Vernal, UT
84 reviews
Sometimes the ladies are kinda rude in there but they always have amazing products
lina T.
22 reviews
One of the greatest stores to get drugstore and my regular makeup. They have good products and great deals
Laura T.
Phoenixville, PA
29 reviews
Great place to find anything you need in the make-up world! Prices are great and comparative.
Brandi C.
Lima, OH
88 reviews
I really do love Ulta they have awesome products for a reasonable price. Also they have a great rewards program which I am a member of. The only dislike like I have about the Ulta in my town is the fact that they really don't cater to women of color. I have to go to another store to find foundation to match my skin tone.
Claire S.
109 reviews
I love ulta! Everyone there is so friendly and nice, and they always help me to pick my right shade of things I want. the only downside is that there is no ulta in hawaii, so i can't shop everyday, only when I go on trips :(
Rebekah B.
Hiram, GA
315 reviews
Ulta is my favorite beauty store ever. I LOVE there rewards program. My family shops here so often, that we end up with tons of money off. They usually always have the products we need. They even have a men's shop that my dad loves. I would recommend Ulta to anyone! PS they give free birthday gifts!
Michelle F.
Yanceyville, NC
14 reviews
My go to makeup destination! They have both drugstore and salon makeup and haircare products.
Anais C.
Rockford, IL
20 reviews
Best of both worlds! You can find any drugstore and high end product here from make up to hair tools you'll find it all here.
Rowan G.
18 reviews
Ulta is a great place to shop and their mix of drugstore and higher end makeup makes for a more complete shopping experience. The con is that the drug store brands at Ulta can be a bit pricier than at Target, but still cheaper than somewhere like CVS. It's also great that Ulta often gets new releases quicker.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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