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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,338 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23338)
Q&A (195)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alondra D.
Anchorage, AK
7 reviews
Ulta is honestly the Walmart of Beauty. They have all these bright lights, workers running around everywhere and a ton of different makeup brands to choose from. I would recommend shopping here if you already have a good idea of what you're looking for.
Blair A.
Alexandria, VA
3 reviews
I like going to ultra because I am able to sample the makeup before I buy it However I feel like they never have the sample tools (so you're not using the wands that everyone else uses), the ultra brand makeup is always tossed around and disheveled, and the staff is so-so. Today I went in to a local VA one and half of the stuff didn't have prices and the ultra products weren't on sale and I realized how expensive they are when full priced.
Holly V.
Alexandria, VA
34 reviews
Ulta is mah jam. But seriously ulta rocks it. The staff and selection is fantastic . Their rewards program is top notch- you get money off on future purchases rather than "better" samples. Only wish is that they carried more prestige brands but I do appreciate the wide selection of drugstore and high end.
Nicki S.
Stearns, KY
651 reviews
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Beauty Junkie Expert
Level 5
I love Ulta. I live how pretty their website is and ease of use. I live the variety of products and prices.
Desiree L.
52 reviews
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Beauty Junkie Expert
Level 2
My go to for drugstore and skin care. I loveeeee this place! Especially when that the points never expire so i keep building up!
Marina F.
Smiths Grove, KY
159 reviews
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Beauty Junkie Expert
Level 4
Ugh I love this place! It's so pretty clean and organized! I would spend so much money here
Kayla A.
Fairmount, GA
86 reviews
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Beauty Junkie Expert
Level 4
Another beauty store favorite of mine! I love that they not only carry prestige brands, but also great drugstore finds too! saves me from having to make multiple store trips!
Kase K.
Kings Mountain, NC
7 reviews
Ulta is a wonderful store filled with a huge selection of beauty products. I buy my perfumes, make-up and hair care products from. I also buy all of my Christmas gifts from Ulta. They have great gift bags of assorted accessories for the right price. I catch great sales on perfumes as well. I am definitely a frequent shopper and highly recommend this store for all your beauty supply needs.
Kayla T.
Russellville, AL
9 reviews
I have the Ulta brand of bronze bake. It's the best self tanner I have ever used! No streaks or orange color!
Melissa R.
Tampa, FL
45 reviews
Hit and miss depending on the area.

I frequently find myself not wanting to ask the workers for help... so I only go to Ulta if I know what I want. If I want an opinion or makeup match, I go to Sephora or a counter because (at least locally) they seem better trained
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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