Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,426 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23426)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Elizabeth  G.
31 reviews
Best store ever. Literally always come here to purchase beauty products and they always have coupons and bogos which are awesome! They have a great return policy and always offer free products with purchases
Linzy L.
Chandler, TX
13 reviews
I have used and still use the blue tube of macaroni in the Ulta brand. I also love the purple tube as well. They are very good products at a great price. I love the buy 2 get one free specials!
Laurie H.
148 reviews
Ulta is probably my favorite store ever!! It has everything you could want! From high end, to drugstore brands, there's something for everyone!
Marina B.
Russellville, AL
1 review
I love this store. It is like a heaven for me . It's not very expensive and it has most every kind of beauty products you need
Brooke B.
Chatham, VA
53 reviews
Ulta is clean, well kept and stocked with a good aray of makeup for any beauty lovers heart to leap out their chest!

Back when I lived up North, it was my go-to for makeup.

I love picking up brands like too faced, benefit, itcosmetics, and of course urban decay from there!

A great place for beginners due to their range of drugstore and high end!
Jasmine Y.
81 reviews
This store has everything that Sephora has and more. Sephora is aimed for higher end makeup brands whereas Ulta encompasses everything for beginners to the experts. Sales are amazing and they have a fantastic rewards program with perks! They even have a credit card program now.
Kristina D.
Bakersfield, CA
317 reviews
A very good store. They can be more on the pricey side usually but have a lot of variety and good products to choose from.
Courtney D.
100 reviews
The ultimate superstore for all things beauty! Huge variety of brands and sales. They even have makeup counters and a bar to get your eye brows maintenenced
Lily T.
13 reviews
I just recently bought the Real Techniques brush cleaner from Ulta and they made my experience very easy and nice.
Jasmin G.
28 reviews
I've only used this website once and loved it!! They had every beauty product i needed & shipped my order very quick! All my products came together as well. I loved it!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us