Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,441 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23441)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
beka m.
Bessemer, AL
132 reviews
ulta is a fabulous makeup store! i prefer high end but i very much enjoy that they have a drug store section. their point and loyalty system is great compared to the competitors. any MUA can find something in their budget at ulta.
Victoria R.
Rio Rancho, NM
32 reviews
I purchased the Tarte painted palette. I love that they carry a variety of brands. They carry great products for men. They have a great rewards program. The testers could use some improvement. Testers tend to be ruined or missing.
Julia E.
430 reviews
I love Ulta! It's like a high end and a drugstore makeup store all in one! It's great! I love going here because the workers are very nice and they help you with whatever you need. I like how there's a big variety of makeup there.
Erica W.
Wilmington, NC
5 reviews
I absolutely love this store! They have products that are hard to find in other stores. I could stay in there for days looking through the products. I love the fact that they also frequently provide sample products with purchases.
Tri N.
Charlotte, NC
8 reviews
ULTA BEAUTY is amazing. When you walk into the store it is very organized and there is a wide variety of products to choose from. The prices there are affordable and rational to what you want unlike other overpriced beauty stores.
Jaime S.
Coralville, IA
10 reviews
I love Ulta as they provide a mixture of both drug store products and high end products. I love to mix and match drug store and high end so ulta is my favorite place to shop! I would highly recommend Ulta over other makeup stores.
Stephanie S.
Portsmouth, VA
15 reviews
Ulta is amazing. Whether you're on a budget or looking for more expensive cosmetic or hair products, Ulta is where everyone can find the right product at a reasonable price. I love the coupons and specials I get just for shopping.
Marie C.
Oakley, CA
15 reviews
I've always loved going to the stores and was in their products but sometimes their store is a little messy and it gets a little hard to find things maybe they could do a little work on that but still overall I love their products
Shelley A.
Sandwich, MA
13 reviews
Absolutely love this store. Has all the high brand makeup products as well as the cheaper brands so you are able to get whatever brand you want at the time. You also get points where you get coupons to save money the more you shop
Lauren Y.
Rockwall, TX
12 reviews
Always have the hot colors of the season and many different brands. Associates tend to be very knowledgeable of a wide spectrum of brands. This helps me to branch out and try new items or companies that I have previously not used.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us