Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,321 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23321)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Nicole J.
Edmond, OK
116 reviews
Badge Icon
Beauty Junkie Expert
Level 2
GREAT place to find high end products and drug store. Perfect for any of your beauty needs. Hair, makeup, etc. I cannot complain about this place in the slightest. My only con is I wish they offered coupons for the higher end products not just drug store.
Abril P.
Griffin, Ga
170 reviews
I love Ulta!! A lot of their products are very affordable.. most of the time they have what i need in stock and they have a great reward system
Hayley S.
Milton, WI
23 reviews
Their staff is always very friendly and helpful. I love how bright and clean it is in there. They carry a wide variety of products.
Katie C.
Bell City, LA
133 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta is my favorite store to purchase makeup or hair products from. They offer both drug store and high end brands, and there are often great deals on drug store (BOGO, etc.) The Ulta brand makeup can be hit or miss but that is with any brand. The rewards program is amazing. You can quickly accumulate lots of points if you wait to purchase when things or 2x/3x/5x/and even 10x. The birthday coupon and gift are always nice as well. There is always a coupon in the app that can be used and they frequently send out 20% off coupons via email and mail. (I have about 6 saved right now!) I've been a platinum member for two (going on three) years now and intend to stay platinum for the rest of forever!
Holly R.
Amite, LA
25 reviews
I like Ulta alot especially since they carry some of my favorite brands like OGX and Not Your Mother's for hair and Too Faced and Urban Decay for make-up but I don't like the fact that everytime you walk into the one in my area, people stare and the manager is a real b.
Annettia M.
36 reviews
Let me start by saying Ulta has the BEST rewards program EVER! However, customer service at Ulta is hit or miss. Sometimes it's amazing and the staff is so helpful. Then other times, I walk in and the staff is outright rude. I pretty much exclusively shop online with Ulta for this reason.
Taylor T.
79 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta is my go to spot for anything beauty. They are literally always having some sort of sale online. On top of the sales, you get a magazine in the mail or through your email with a coupon for $$$ off, when your are a rewards memeber. You also get points for everything you buy, and you can redeem them for more money off your purchase. When you order online, you get three samples of products in the category of your choice. It's like a little present just for purchasing from them! I recommened this place to all of girlfriends, but there is plenty of products there for men too!
Brittany J.
25 reviews
I really love going to Ulta. It's a one stop shop for everything beauty I could ever want. On the plus side I often get coupons in the mail that give me one more reason to pop in and get a little pick me up
Jen S.
20 reviews
They have a very wide variety of brands that I would love to try out. Always go in there and end up buying more than I intended to! Not that that is a totally bad thing! Love shopping here. Never leave empty handed. Only thing I noticed is that the employees don't see as friendly at the ulta I go to and haven't really been as helpful as I would hope.
Erin P.
Stanfield, NC
4 reviews
Ulta is like a one stop shop for anything beauty related!! They have rows and rows of wonderful products! Ulta is very affordable, especially their Ulta brand! Everything i purchase at Ulta is my favorite purchase!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us