Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,302 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23302)
Q&A (194)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Babylon A.
Fargo, ND
20 reviews
Ulta is one of the most amazing places to shop for drug store makeup, high end makeup, hair products, and any beauty products. They have amazing deals all the time. They always send coupons and amazing deals. ūüėćūüėć
Lorraine G.
45 reviews
I love Ulta they have amazing products and you get reward points when you buy something and they always have good sales that's a major plus.
Kacie M.
Barnegat, NJ
12 reviews
I love all products I've ever received from Ulta stores. I love the retailers for they make shopping very simple.
Natalia W.
Statham, GA
34 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love Ulta, it really is my go to beauty store. There are certain things that annoy me about them though. Many many times I have gone to purchase things on sale and they are out of stock. This is so irritating to me. I am a busy person just like so many people. Taking time to go to Ulta is a big deal and then they don't even have what I need. If I order online I have to spend a certain amount to get free shipping because I refuse to pay shipping on something that should have been stocked in your store to begin with. Still, great store and I can't stay mad at them haha.
Jenny W.
Mc Adenville, NC
53 reviews
I absolutely love ulta. I shop there once a week. Love their coupons and lots of wonderful products to choose from. Wish my store kept more samples of stuff to try out. I love to just purchase one new item a week to try!
Melissa V.
Saint Paul, MN
33 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I love ulta I go there looking for my fav.products of makeup and sometimes if I can't find it in the store I would go online to get what I need or want from the website. I always look for my favorite products and knew products that I've never tried before.
Maria S.
Seattle, WA
46 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I enjoy going to this store. You can basically find any beauty product you need (makeup ,mascara , lipstick, nail polish) beauty tools, hair care products, lotions.
The price is usually couple dollar more expensive compared it to other places, but also they usually have promotions or discounts.
michelle A.
Dallas, TX
175 reviews
Badge Icon
Beauty Junkie Expert
Level 5
Ulta is very similar to sephora but the difference is that at Ulta you can get affordable products and drugstore brands. You have a little of everything since styling tools, to razors, makeup, fragances and even a small styling salon.
Desiree S.
Moses Lake, WA
91 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta is a makeup lovers dream! They have the best products both high end and drugstore. I love that they have testers for almost all of their products. They have employees that are great at helping you answer questions. I usually just go in there to ogle at the expensive makeup I cannot afford.
Carla M.
Maywood, NJ
41 reviews
Love Ulta. It is a one stop destination for all things beauty related. They have popular high end brands like Urban Decay and Too Faced and the drugstore brands as well. They always have some type of discount going on. Their staff is always nice. It's a good alternative to Sephora as Sephora as it has grown seems to have concentrated solely on the high end to ultra high end.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us