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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,504 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23504)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Cheyenne R.
58 reviews
I like that Ulta carries a lot of the brands that I love that it's competitor doesn't carry. When I'm going to go in store to buy makeup, I usually end up going into an Ulta and receive delightful service.
allie e.
82 reviews
I love shopping at Ulta. I like that products are available to sample and try out. I like that I can match my foundation in the store. Staff has always been super helpful in assisting me.
Loving ulta. For hair products. They are awsome in that also that you can get drug store products
Crecia S.
4 reviews
I love going into ulta. I love all the make up they have. They have everything were it is easy to find. I love going into there. My favorite purchase is the naked smokey pallet. They have some makeup that is affordable and I will shop here every chance I get
Nicole B.
13 reviews
i love that this store carries high-end to affordable products for people. nyx is my number one choice to get into makeup.
Jade S.
Lansing, IL
60 reviews
Ulta has become my new found obsession. I love it because you have the option of lower and higher end beauty choices in one location. I have had great experiences with both in store and online. You can always find a good deal here as well especially during the holiday season. My only suggestion would be to offer free shipping on returns because there are potentially people who order online that don't have an Ulta easily accessible for returns.
Jock G.
239 reviews
They have a wide line and variety. Best thing is its priced fairly. The look you want can be achieved at a fair price and quality. My fave is always the lip products. The only con might be -nothing! I would shop Ulta again and recommend it to friends and family.
Victoria H.
Silas, AL
277 reviews
Great store to buy drugstore and high-end makeup. Ships on time and decent customer service.
Juna F.
Wallingford, CT
84 reviews
Awesome store and bright clean layout that's not so crowded! My favorite place to walk up and down each isle!
Mayra D.
Bronx, NY
146 reviews
I purchased Anastasia eyebrow pomade in the color dark brown. Absolutely my favorite eyebrow makeup.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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