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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,299 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23299)
Q&A (194)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Brittany S.
Reston, VA
5 reviews
Ulta always has exactly what I need! I can go in with something in mind and be out in a snap. Or, if you're like me, sometimes you just go in wanting to find something new. The knowledgeable staff will get your needs and lead you in the right direction! Great place!
Michelle C.
Logansport, IN
5 reviews
I love shopping at Ulta so much! They have everything you could possibly need beauty wise and more!
Kendal K.
Northridge, CA
73 reviews
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Beauty Junkie Expert
Level 2
Ulta is a nice place for drugstore brands but it has the worst service I've ever seen. The location on Tampa in northridge is always so unorganized you can never find the product you need everything is scattered like someone rummaged through. Their shelves are never stocked either you can walk through an aisle and see almost everything gone. The staff is rude as well and never walking around to help
Amanda J.
N Tazewell, VA
201 reviews
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Beauty Junkie Expert
Level 4
Ulta is one of my absolute favorite places to shop! They always have good sales and coupons weekly. Their credit card program is great, and their loyalty program is my favorite, especially when they have bonus points days! If you love beauty, like me, ulta is the place to be!
Renee S.
Reynoldsburg, OH
7 reviews
Love that I can find store brands to specialty brands for all things beauty in one place!
Melissa R.
Tampa, FL
45 reviews
Hit and miss depending on the area.

I frequently find myself not wanting to ask the workers for help... so I only go to Ulta if I know what I want. If I want an opinion or makeup match, I go to Sephora or a counter because (at least locally) they seem better trained
Patricia P.
Asheville, NC
66 reviews
I like shopping for beauty items from Ulta but only online. I'm not a fan at all when it comes to shopping in the store. It always looks like a train wreck and the employees are usually huddled together talking and rarely offer to help. You have to search for them to get help.
Jocelyn R.
Honolulu, HI
14 reviews
Ulta is the best I love all their products very affordable and they have everything you want and need !!!!
K H.
Springfield, NJ
6 reviews
Ulta is amazing! found them while I was out of town and was able to get my lashes done, eyebrows threaded, and buy makeup and hair products that I forgot to pack. They are a one stop shop. they even had a salon if I wanted to get my hair done. Must visit to get everything you need.
Aislinn K.
36 reviews
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Beauty Junkie Expert
Level 1
Ulta is great because they offer both high end and low end products. They offer great gifts and great sales which are also super helpful!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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