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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,302 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23302)
Q&A (194)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Mallory T.
Tifton, GA
4 reviews
I love going into Ulta! I spend hours in here checking out new products and trying stuff I haven't used before. They have all the best name brands and they are always great on prices too! I use lots of Ulta's own name brand as well!
Ashley C.
Joppa, MD
60 reviews
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Beauty Junkie Expert
Level 1
Ulta is my go to for eyeshadows. I buy the singles and put them in a tray I have at home. All the colors have great pigment. They have a good variety of matte and shimmers. I like buying them each separate so I know I will use them.
Felecia T.
41 reviews
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Beauty Junkie Expert
Level 2
ULTA Brand liquid liner is my HOLY GRAIL!!!!
It dries matte, and had great color payoff. It last all day! The only downside is that it is not waterproof. But I use it daily and is so inexpensive! And I stock up when they have sales!
Alyssa A.
16 reviews
Ulta is another one of my favorite stores where they always have what I am looking for. There prices are affordable and there stores are always so clean looking. I love going to Ulta and would highly recommend to friends and family!
Zuly R.
Milwaukee , WI
19 reviews
I went to ulta and definitely love it
It is definitely an amazing shopping experience because everyone is awesome at what they do if they see you they literally run to make sure you are finding everything ok which is why I love ulta
Bekah F.
112 reviews
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Beauty Junkie Expert
Level 2
Ulta makes me happy to go into. The products are all set up by brand and they have a huge selection of everything you need. My favorite purchase so far has been Tarte shape tape concealer. If anyone needs anything beauty, go to ULTA
Riley H.
53 reviews
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Beauty Junkie Expert
Level 2
My go to beauty spot! Amazing selection for brands...high end and drugstore! Along with having a full salon. Their rewards program is THE best...spending money to make money is my favorite thing! I go there almost every other week!
Kinza I.
Warren, Michigan
92 reviews
Its not sephora but i'll do, the birthday freebies are a joke and the service is not great. I like that it is trying to revamp with the in store facials and what not but its still got a ways to go in terms of brands that it carries
Kaley M.
48 reviews
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Beauty Junkie Expert
Level 2
I absolutely love Ulta. Their brow bar is wonderful. They carry high end and their own brands and both are great quality makeup/tools! Most is pretty affordable but some brands are expensive. I'll continue happily shopping at Ulta!
Brittany C.
Pilot Mountain, NC
17 reviews
I LOVE this store. The associates are always so helpful and have so much knowledge on the products. I love that there's so many brands in there and so many new options to try! They have a beauty member club and I recommend joining!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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