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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,514 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23514)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Keeli T.
Coopersburg, PA
31 reviews
I go to ulta all the time. I love the way the point system works it's amazing and makes shopping more fun. They have a lot of great brands and the girls there can be helpful but it really depends on who you talk to!
Jessica L.
Clinton, CT
39 reviews
Finally made my way into an ulta and it was magical! They have everything you could possibly need and more when it comes to beauty products. They have an excellent selection of makeup and many different price points so there's something for everybody here. Would recommend this store to anybody looking for new makeup/hair care/skincare
Ayuni P.
264 reviews
Their reward program is the best.

I always buy my makeup and skincare here especially the drugstore and affordable kind. They always have a sale, buy 3 and get 1 free, bogo or something similar. They also always have promotion that give out deluxe sample. Defitenitely worth to shop here.
Francisca G.
4 reviews
I love Ulta because of the variety from drugstore products to more high end products. If I need to restock I go here if the drugstore doesn't sell it, also they always have great deals and sales! Greatly recommend!
Brooklynn W.
Tiffin, OH
73 reviews
Love this place! They do have a lot more drugstore products/brands unlike Sephora but they still have higher end brands/products. You can always find something that's the perfect fit for you in the store.
Autumn D.
Longmont, CO
41 reviews
This place is my kryptonite ! Awesome service and great products! Plus the points
Sunny C.
53 reviews
I love buying the bare minerals make up from ultra. They almost always have the color make up I need. I wish though some of the staff were a little more technical about applying make up. I don't usually like asking for help on make up if I see your make up is not on point. Especially for a great store like ultra.
Lena S.
37 reviews
Love shopping at Ulta for my beauty products. They always have great deals and new products. Also love their reward
Caitlin C.
Lenexa, KS
71 reviews
ultra pretty much has everything you need in terms of makeup and hair stuff. they have both high-end and drug store brands. they always have a coupon but it isn't good on the high end brands :( if you sign up they give you a free gift on your birthday which is awesome!
Olivia T.
Portland, OR
9 reviews
I like Sephora better than Ulta but Ulta carry NYX makeup which is my favorite. I like how I can use Ulta coupon for it. Service can be improve and also their rewards program is pretty ok.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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