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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,494 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23494)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Linda J.
26 reviews
Love how they sell high end and drug store products, it's truly the only place I can get all my products in one place. They always have amazing sales and exclusives online and in store which is a huge reason why I prefer Ulta over Sephora sometimes.
Katie U.
Riverside, OH
165 reviews
Great store great prices. There is tons of merchandise here for all levels of beauty junkeies. All the way from those just starting out to those that have been beauty queens for years. Many top names call this beauty mecca home. I've always enjoyed this store from their beautiful products to the sales always going on.

Fatimah G.
Aurora, IL
184 reviews
I'm biased because I worked at Ulta and I loved going to the salon. In the area I lived there weren't many who could do natural hair! I love Ulta because it feeds both of my makeup personalities. The trend hungry, prestige product junkie, and the stylin' on a budget drugstore dupe lover. I can try out a new Urban eyeshadow and pick up a NYX lippie. Win win. AND I can pick up my hair products typically only found in a salon or specialty stores
Celeste J.
Fresno, CA
88 reviews
MY FAVORITE! Beauty store they have about everything! I love the coupons that they have and the rewards system they have. I personally sometimes choose ulta over Sephora or any drug store because of the amazing point members system they have!
Cindie H.
Columbus, GA
95 reviews
Moisturizing lotion

On my most recent visit to Ulta I was swatching some makeup. I couldn't find any remover so I used the sample of Philosophy firming and hydrating lotion. I had not used their lotions before and it felt like silk on the skin. As a result I purchased the lotion. I have not been using it long enough to give a review on the firming but it is super hydrating and melts into the skin. It does not feel oily or greasy. It is great for the winter months when my skin becomes dry. I would highly recommend. I normally use hempz but find I like this one much better.
Maribel P.
Hesperia , Ca
7 reviews
I love this place and number one place I come shopping at for my make up and the prices there are very good and good quality on everything and I had great shopping experience at Ulta and I would recommend anyone coming here
Christina F.
145 reviews
My number one favorite beauty store. I love that you can redeem your rewards points for cash off your next purchase, unlike sephora where you can only redeem your points for products.
Jordie S.
Colorado Springs
16 reviews
My favorite store of all time! Love how there are high end brands as well as drug store so I can find all of my favorite beauty products!
Stevie H.
Omaha, NE
10 reviews
The staff is very helpful and they have exactly what I'm looking for. I use vegan brands and they have all of my favorite brands and products!
Vicki G.
16 reviews
My ALL time favorite store!!! Always go here almost every weekend!! I give my husband a heartache every time I shop here lol they have everything in here u can even do ur eyebrows!!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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