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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Joyce l.
Frankenmuth, MI
3 reviews
i love going to Ulta for my makeup. They are a very affordable store, and are always close by to run in for a quick supply. I love the staff they are very helpful but some supplies are overpriced. I would recommend shopping here to anyone and sign up for the coupons.
Kaitlyn J.
New Windsor, NY
755 reviews
I love the variety they carry everything from drug store brands to more high end stuff. So I can save when I want to save and splurge when I wan to splurge. You can always find a coupon and great deals in store and online.
Jade V.
230 reviews
Ulta is my second favorite place to shop for makeup and beauty products. I love their diversity and variety of makeup and brands, they are efficient and have products for everyone's budget. They also have money back guarantee, however I am not a fan that they do NOT offer samples of products. That's the only reason I did not give five stars
Sheila G.
West Allis, WI
40 reviews
ulta has a wide variety of products not only for make-up but also for hair i like how they also have selections that are more affordable.
Bethany B.
Rexburg, ID
182 reviews
Ulta is a classic. You can get evrything from drugstore makeup, to luxury makeup, to hair care, skin care, fragrances and everything else between!

One of my favorite things about Ulta is their deals around the holiday season! When I was younger and still getting the hang of makeup, my mom would get me the big box of makeup for a great deal. I would use it to explore new colors and get creative with my makeup!

Great prices for great products, it's no wonder I recommend Ulta!
Brenda R.
Darien, GA
10 reviews
This store and their selection of products are amazing! The representatives working in the store are very helpful. The prices are very competitive with other local stores. The quality of the products they sell are excellent. I would definitely recommend this store for your beauty needs
Joanna H.
South Gate, CA
44 reviews
Is a women heaven walking in to ulta you find everything that you need the prices are great
Kayla M.
Tuscaloosa, AL
21 reviews
Ulta has EVERYTHING that a girl could possibly need! Love going in there and pampering myself but I also go to ulta when I need a quick gift for my mother and sisters!
Ayuni P.
264 reviews
Their reward program is the best.

I always buy my makeup and skincare here especially the drugstore and affordable kind. They always have a sale, buy 3 and get 1 free, bogo or something similar. They also always have promotion that give out deluxe sample. Defitenitely worth to shop here.
Miranda S.
Marlborough, MA
91 reviews
This is my #1 go to store because it has everything i could want. I get all of my make up needs and hair needs in one place. I can spend hours looking and trying all the fun products.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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