Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,335 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23335)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Hoda S.
Citrus Heights, CA
22 reviews
I really love shopping at ulta, it has a friendly feel to it and almost every ulta i go to have great staff in it... You can find lots of varieties ranging in prices but mostly they have whatever i need.
Maryhelen H.
El Paso, TX
14 reviews
Some I've been to are very friendly and helpful..others stuck up and bitchy employees. I used to love this store but some of the staff members seem very stuck up when asking for help. The salon I went to inside an Ulta was horrible. I had an appointment at 5:45 & wasn't seen till 6:45..then I was being rushed out the door and overcharged. I'll head to sephora from now on.
May J.
Grasonville, MD
57 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love ulta! They have a great rewards system! I love the money off deals! The only thing I don't like about Ulta is there brand of makeup is made in China. I would recommend my friends to shop there!
Alexandra C.
64 reviews
Badge Icon
Beauty Junkie Expert
Level 3
The only less than positive thing I have to say about the company is the customer service online. It's very animated and vague. I have asked specific questions and almost 3 days later will receive a reply that refers me to a FAQ question with maybe just a keyword of what I asked. If I have problems with my order now I don't order.
Marlene S.
N Hollywood, CA
114 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ultra is a very good store they just have everything you need here!!! I try and go twice a month or buy stuff online!! It's very affordable, it's a good place!! Love to shop here!!
Brooke H.
Indianapolis, IN
127 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Ulta is definitely my favorite beauty store. It has a wide range of products of all different prices which I personally love. It is also not just for makeup, they have skin care and hair care products as well which is super convenient. The workers are not as impressive as the workers at Sephora but that is only a minor flaw. Overall I adore this store.
Jennifer F.
Tallmadge, OH
19 reviews
Ulta is such a great place! Every time I walk in, I know I'm leaving with a bag full of new products!
Julie M.
59 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love Ulta!!! I have recently become a make-up fanatic and having an Ulta near me is awesome. The customer service is always good and they do carry a lot of great products. They always stay up to date with new product releases and I will definitely continue to go to Ulta for beauty purchases.
Makaela M.
Harker Hts, TX
18 reviews
Ulta is an amazing store. I go there to buy makeup, and makeup essentials as well as body care items. They have a great staff where i go to. The staff is very helpful and kind. Ulta is an affordable store and when you sign up with email you get amazing coupons and deals. I recommend shopping at Ulta
Lizbeth s.
Mcallen, TX
26 reviews
Ulta is very good place to shop and is a very good place for people who are the stylist and yes is affordable. Everything there is recommend for people who like creativity.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us