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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,489 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23489)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Sandra G.
1 review
Tarte shape tone concelear ia the best! It covers my dark circles like any other concelear has before. I purchased mine a little too light for my skin tone so next time will be ordering a darker tone. But overall is a Def a most have!
Lexi R.
3 reviews
Ulta is my favorite place to shop for beauty products! They have a great balance of high end vs drug store beauty finds. I love splurging on high end beauty palettes and going to the drug store section for my everyday beauty products!
Beatriz J.
Las vegas, NV
156 reviews
I love ulta, they have the best products, they are always on point. They always have all the trendy make up item. My favorite purchase from ulta has been tartelete bloom eyeshadow palette. I would totally recommend ulta to my friends.
kilahni v.
8 reviews
I normally do not wear makeup, however i recently went to ulta and found one of the nicest liquid lipsticks in the nyx section. The color ruffle trim is so beautiful and the applicator is very nice i recommend this product to anyone.
Ashley T.
513 reviews
Great store to go and see a variety of brands both high end and drugstore! They have a great reward system which leads me to them over Sephora sometimes. Still I never enjoy going into ulta as much as Sephora for whatever reason lol.
Kylee P.
Middleport, NY
22 reviews
Ulta is amazing! They have the largest supply of the BEST beauty brands and cosmetics all in one place. If you purchase something and decide you don't like it, you can return it to the store. What's not to love?! #Ultacustomerforlife
Casey A.
Meridian, ID
57 reviews
I love ulta! Every time that I go in there, the associates are so helpful and friendly. What I love about ulta is that they have affordable and high end makeup. I also love their point system (also helps since I hit platinum status).
Robin S.
Augusta, KY
4 reviews
I went to the mall to shop at Ulta and have t9 admit it was amazing! I however thought it was a bit pricey and overwhelming how much make-up there is to chose from! Maybe next time I will not take my 5 year old with me when I go. Lol
Alyssa M.
11 reviews
Love ulta, it is my go to place to by makeup.
Everything is always so nicely stacked and displayed.
And the employees are so helpful and kind to there customers.
Overall I love this store, and will definitely be back MANY more times.
Natalie S.
Centreville, VA
6 reviews
Like this place so much I'm in heaven when I come here.
They have so much selection in this place I love all the
hair products and makeup. I don't come here as I often as
as I would like to but when I come here I try to treat myself.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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