Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,383 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23383)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Anna W.
Shelby, NC
2 reviews
I love Ulta. I shop there regularly for makeup. Not only do they carry name brands, but they also carry their own brand of makeup that is very good quality.
Miranda a.
Arab, AL
386 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta beauty store has plenty of workers ready to help you, you can visit the brow bar and get your brows perfected at any location. Workers give you tips of achieving the looks you want
Les S.
2 reviews
I love having the ability to go into their store but also the convenience of ordering online. They have a great variety of products and weekly sales and promotions. The Ulta line of make-up is is worth trying. Make sure you join their customer rewards program.
Halee Y.
73 reviews
My absolute favorite store ever! I can spend hours in here and find absolutely everything I need! The employees are very helpful and it's definitely my go to place for makeup, I can't wait to go back!
Sarah W.
Pasadena, CA
6 reviews
Ulta is my favorite place to shop for beauty products. So many options to choose from. I love the it cosmetics line and Mac. Everyone is always really helpful and I love that they will color match you to foundations and try them out.
Natasha H.
Chicopee, MA
7 reviews
Love love love this store! Not only do they have great makeup brands and products they also carry cheaper makeup and have very great sales
Stephanie M.
Houston, TX
29 reviews
Love how it has some brands that Sephora doesnt carry. Great products from all brands and the customer service there is always great
michelle A.
Dallas, TX
175 reviews
Badge Icon
Beauty Junkie Expert
Level 5
Ulta is very similar to sephora but the difference is that at Ulta you can get affordable products and drugstore brands. You have a little of everything since styling tools, to razors, makeup, fragances and even a small styling salon.
Caylee H.
Redding, CA
4 reviews
Love this store!! I love that they have brand name products along with drugstore ones! Their point system is also great!
Paty G.
Haines City, FL
31 reviews
Amazing store. I love going into ulta because I always find what I want and for reasonable prices
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us